Apply Your Free 'START UP YOUR BRAND' Call Immediately!

On this page you can apply for  a complimentary :45 minute coaching session with us to see if The Visionary Planner® is the right investment for you.  Our Coaching Packages are several thousand dollars, so only apply if you're serious about investing in yourself.


"The Only Step-by-Step Coaching Specifically For Online 'Expert' Business Start Ups To Go From $0 to $6+ Figures In One Year Or Less."



Vito, Anna and Mike have inspired thousands of Entrepreneurs (in nearly every niche) to start up their businesses online.  Are you next?


If you've been struggling with overwhelm, tech and info-overload, then we know exactly how you feel...

So many start-ups come to us because they are confused, overwhelmed, doing a bunch of random...

They bought some courses, tried some coaches and failed...and they are scared to start again.

You are not your past failures!

We started The Visionary Planner®, because, just like you, we envisioned starting up online to create a brand that gives us impact, income and freedom.

Online business start-ups make 3 fatal mistakes that destroy their business before they're even ready to launch...

  1. They create a low-ticket offer with no 'backend' higher priced offers to help boost revenue
  2. They create a low-ticket membership offer with no strategy to launch additional offers
  3. They never launch a high-ticket offer that helps bring in cash-flow so they can startup strong!

We created the world's only coaching program to help coaches, consultants, influencers and service pros automate their expertise so they can scale their income, impact and finally get time and location freedom.

Get A Sneak Peak Inside!

Ready to SEE what you get as a Visionary Planner student?Check this out!



"Visionary Planner has all the support I'll ever need..." 


It's scary to start something new, especially when you're dealing with something as complex and technical as building your brand, offers and operational systems...

That's why you'll get all the support you'll ever need...from Implementation Days to Weekly Office Hours to Group Mastermind Calls to Private 1-on-1 Calls.

When you need help, we're there for you!

What makes VP so unique is our commitment to being available for you to get feedback, ask questions and get motivated.That's why you'll get:

Private Calls

Be on point with your Vision before taking any steps in the wrong direction.  You'll get 6-7 private calls with a coach to make sure you're on track for success!

Mastermind Calls

2x a month you'll get feedback from our community of fellow Visionaries!  Featuring laser coaching so you can submit your work and get our thoughts.

Office Hours

Every Monday, ask us, brainstorming or tech questions.  Imagine being able to have a coaching team ready to help whenever you need it.

Implementation Days

Once a month you'll be able to carve time out to blast through your work while having us on hand to help overcome any technical issues.

PLUS: Private Retreats

2x a year you can attend an exclusive retreat where we'll fast-track your brand, meet your fellow Visionaries and feel fired up for success!

As a coaching member, you'll receive 'front of the line' access to these optional events*.

*Pricing depends on location.  Typically these are in May and November.




"...these are probably better friends than I have at home because they understand me on a different level."

 -Kim McAdams

"I felt like I was at a place of stagnation and I wasn't going that next level...I just needed that push...that's what made me join VP."

-Bryant Edwards


"...if you truly want to build a brand and get your message out to the world, ...this is the only way to do it."

-Kelly Scott

"It is so well thought're going to have a brand built out that not only changes lives, but actually helps you monetize things and get your message out into the world."

-Baji Grace


"'s so awesome to have the inspiration of other entrepreneurs around you who are trying to develop their vision..."

-Laura Lummer

"Don't wait a minute. Put your money where your mind is... you will not regret it. It's such an amazing course."

-Heike Yates


"an all encompassing program that will allow me just to follow directions...month after month..." 

- Federico Cancello

"I really love the online calls, the office hours and the once a month workshop calls because sometimes you don't want to wait to ask questions..."

 -Jamie Rutt


"Visionary Planner is a great investment to grow your online brand because you need a mentor and people around you to make sure that you get to that next level."

-Ivan Barrerra

"I have never seen a system built out so much like this that it is so detailed and so personalized..."

-Kat Spangler



  • Above you can meet some of our students. We didn't pay them to share their stories.
  • Results aren't typical results. Every person, niche and business is different. What you do with our info is entirely up to you.
  • We trust the results are students share with us. We do not check their financials or company revenue to verify that their results are 100% accurate. Please make your own decisions and don't base them on what others share.

These success stories are based on what our students share with us.  We haven't verified any financial data, but we trust their integrity and want to inspire you to become our next success story.


You'll Build Your Brand In 3 Phases...


Plan out the 'big picture' of what business and lifestyle you want to create.


Research your niche and then start building your list and authority.


Build courses, memberships & marketing with 'fill-in-the-blanks' blueprints.

Here's What You'll Build

This is a preview of the ENTIRE business you'll build in one year or less...

PHASE 1: Visualize

Get clear on your business and lifestyle plans.

Step 1: Get Clear on your Vision For Your Life

  • How to craft your ideal lifestyle so your business pays you to make lasting memories with your loved ones!

  • How to design your dream day so your business is always a welcome creative experience, never a dreadful necessary evil!

  • How to pinpoint the exact dollar amount (down to the penny) so you can fund your lifestyle and have your business give you the impact, freedom and income you’re after!


Step 2: Get Clear on Your Online Business Plan

  • How to get laser focused on the needle moving activities that help you start up, launch or scale your online business in no time flat!

  • Discover the 8 critical elements every online business needs to hit 6, 7 or 8 figures, and the strategic order to build them in with almost no additional work!

  • Craft the entire ‘big picture’ blueprint for your online influencer business so you are always confident and clear on what to focus on (and flood you business with sales)!

  • How to leverage the power of the internet to automate your current services and sales so you can free your time up and starting working ON your business, not IN it!

PHASE 2: Research & Attract

Nail Down & Attract Your Audience, Build Authority, And Grow a Valuable List

Step 3: Build Your Audience, Build Your Authority

  • How and where to find your ideal prospects, unlock their hidden desires and fears, and define what problems they’ll throw money at you to solve!

  • How to become the authority and thought leader in your niche and organically get free traffic that’s ready to buy everything you offer!

  • How to stand apart in a noisy marketplace, avoid being another ‘information commodity’, and use the power of story to create raving fans!


Step 4: Define Your Brand & Visual Branding

  • How to make your brand look like a million bucks (on a shoestring budget), attract your ideal customer and stand apart from the competition by picking your logo, fonts and colors.

  • Step-by-step outsourcing guides so you can save time, money and headaches when you hire a designer and photographer to make your brand (and you) look gorgeous.

  • How to pick your Brand Name (‘should it be your name or something else?’), how to juggle multiple brands and an advanced strategy to get a logo and visual designs that let you charge top dollar!


Step 5: Launch Your List (The Right Way), Website and Blog

  • Kickstart your list growing efforts with a simple content marketing funnel and optin that is designed to let you grow a list of engaged subscribers.
  • You'll create 12 'Frequently Asked Question' videos that will let you have awesome content to post on blogs, social media and emails to your list.
  • The ONLY way to build a website and blog that is guaranteed to grow your list, get you sales, nurture relationships without ever having to rely on a flaky programmer or incompatible technology that makes you want to scream (we wasted tens of thousands on websites to find out what works so you don’t have to!)
  • How to use videos to rapidly build trust so you can create a red-hot list of prospects and convert them into new customers, even if you’re shy on camera!

PHASE 3: Produce

Build Your Offers (Low-price, Membership, Signature, High-Ticket), Site and Content.

Step 6: Create Your Signature System & Kickstart Your Cash Flow

  • Develop a signature system that creates a proven process to get cash going so your business can scale.

  • The secret to selling high-ticket coaching so you can get paid in advance to create your entire product suite of offers.

  • How to kickstart cashflow into your business with the least amount of effort and offer a high-ticket coaching offer that fattens your bank account…all in one fell swoop!

  • The BEST way to perfect your sales message, get paid before you waste any time creating anything, and filter out tire-kickers and lookie-loos so you only get serious prospects to buy your offers.

  • A simple, step-by-step system that builds your marketing funnel, follow-up emails, checkout cart (without dealing with mind-numbing tech) and more….it’s literally every thing you need to create so nothing falls through the cracks and you look totally pro!


Step 7: Automate Your Sales Process

  • A ‘business building kit’ that includes step-by-step templates, checklists and tech build out videos so you can automate your sales process with a webinar.

  • How to craft compelling ads and content that are authentic to you and flood your business with red-hot buyers who value your hard work and expertise!

  • A simple method to create a signature 'TED" style talk that lets you book speaking gigs as you build your list and authority.

  • Step-by-step instructions to create a 'SMS funnel' that lets you automatically grow your list from live speaking events.
  • Little-known strategies to book speaking events at live seminars and online summits.



Step 8: Build Your ‘Gateway’ Offer

  • A complete step-by-step build out kit to create an irresistible 'gateway' offer that lets you convert tire-kickers on your list to buyers.

  • A marketing strategy (including checklists, emails and more) to launch a live monthly 'challenge' or 'contest' to your list that engages them (so you can then convert them into buyers of your Gateway Offer)


Step 9: Build Your ‘Signature’ Offer

  • A complete step-by-step build out kit for crafting your signature offer that gets you a flow of fired-up and ‘ready to join’ leads…to explode your income and influence!

  • Advanced methods to scale your ads and pump your business with a never-ending wave of qualified leads…without risking a penny of your own money!

  • How to take your unique teaching framework and methodologies to scale them to high-ticket events, seminars, services, masterminds and retreats (this is where the serious money flows right into your wallet)!


Step 10: Build Your ‘Membership’ Offer

  • A complete step-by-step build out kit to create a membership or continuity offer.

  • An operational system that lets you run a monthly membership program that takes less than 4 hours a month to operate (and can bring you 6 to 7 figures a year)!



Imagine When You:

  • Get high paying clients to provide you with the money freedom to pursue your passions!
  • Have evenings off to spend with your family and make lasting memories in amazing places!
  • Work with clients you love, who pay you what you're worth!
  • Ditch your day job so you can run your dream company and be in charge of your future!
  • Dissolve your business debt so you no longer feel the burden of endlessly having to worry about money!

Tech Freak You Out?

We know that tech can stop startups in their tracks!That's why we support you in 3 ways:


We'll build your website, blog, branding and set up the tech.


We're on hand via email and office hours to answer any tech questions you have.


So you always know how to build and operate every system you'll need.

We offer 3 coaching packages, to help you start up, launch and scale in less than 1 year!Our packages start around $5, if you're not willing to invest in your success long term, then this won't be the solution for you.

Online Business Foundation Kit

6 Month Program

Clear Vision Planner™

Online Business Blueprint™

Audience Attraction Planner™

Brand Clarity Planner™

List Grow Fast-Track™ - Coming Soon

Focus Group Fast-Track™

Private FB Mastermind Group 

Implementation Days™ 

Weekly Office Hours 

2 Monthly Mastermind Calls

4 private 1-on-1 Coaching Calls


Ultimate Online Business Kickstarter

12 Month Program

Comes with everything in 'The Online Foundation Kit™'


Sales Automation Fast-Track™

Treasure #1 Fast-Track™

Treasure #3 Fast-Track™ - Coming Soon

Treasure #2 Fast-Track™ - Coming Soon

Extra private 1-on-1 Coaching Call

Site & Blog Tech Review ($500)

Focus GroupTech Review ($500)


“Vision In The Vineyard” Bundle

12 Month Program


Comes with everything in 'The Ultimate Online Kickstarter™'


Extra private 1-on-1 Coaching Call

*Branding Package ($820)

*Site & Blog Build Out ($2,780)

*List Grow Path Build Out ($2,440)

*Focus Group Path Build Out ($3,540)

Vision In The Vineyards™ ($9,999)



The Tech Build Outs will help you avoid major tech build outs.  You'll supply us with all requested assets (videos, page content, images of you) then we'll take care of the rest.

You'll Love It...Guaranteed!

You'll love your Visionary Planner® experience, and find it hands-down the easiest, step-by-step coaching program to build a successful online business, or we don't deserve your money!

Try it out for 30 days risk-free.  If within that time it's not quite right for you, just email Vito ( personally to ask for a full and prompt return of your investment.  


In order to get invited into the Visionary Planner® you need to apply.We only want serious Visionaries who are committed to doing the necessary work to get freedom, impact and income.If you qualify we'll invite you to join and tell you about our pricing options.


Pick the best day and time for you, then we'll send you SMS and email reminders...


Answer a few short questions that help us fast-track your results...


Your FREE :45 minute session will let you know if VP is the right investment for you.

RIGHT NOW: Choose an appointment time with either Vito or Anna from the calendars below...

Once you pick a time with either Vito or Anna (only set 1 call time, no need to set it with both of them)...

Then you'll be automatically redirected to the 'get to know you' form where you can tell us a little about your business and outline clear action steps for you to implement.


⚠ VERY IMPORTANT: You must show up at the scheduled time.  If you don't show up, or contact us, you lose your chance to re-schedule. ⚠

A) Set A Call With Vito:

(If you set a call with Anna, you do not need to set a call with Vito)




B) Or Set A Call With Anna:

(If you set a call with Vito, you do not need to set a call with Anna)




Please give our call scheduling app a few seconds to load.


TOTAL TRANSPARENCY POLICY: After registering we'll send you SMS and email reminders about our upcoming call, in addition to follow up emails.  You can request to no longer get messages at any time in the footer of every email we send, or by replying to any of our emails.


Here is just a sampling of what you and your Coach will go over on your 1-on-1 'Start & Launch Your Brand' Clarity Call:

  • Lock down your Vision for getting the income, impact and freedom we believe you deserve.
  • Best practices to create a six or seven figure business that makes you feel stable, confident and like the Visionary we believe you are.  (Success won't happen overnight or be remotely easy, but it is achievable if you're strategic with your focus...)
  • Map out how to price and package your courses/offers/services so you can charge top dollar in your niche.
  • Call out and blast away your #1 'gatekeeper' keeping you from your ideal lifestyle.
  • Dial in your 100% authentic message (we call it 'your Visionary Story'so you can connect with the exact client who will fill you with joy.
  • Map out your clear strategy for long-term results in both life and business (without having to work any harder than you probably are now).
  • We'll reveal our exact business plan complete with how you should plan out and strategically launch a funnel that brings you qualified leads every single day who want to know more about your brand.
  • Explore whether the Visionary Planner® is the right fit for you to finally get paid to live a comfortable life while joyfully helping others (with no more overwhelm and stress).


Vito La Fata & Anna Renderer

Vito is a top thought leader in the Fitness & Wellness Industry, on top of being a sought after business coach...

Before being a co-founder of the Visionary Planner®, he was also a client.  Vito leveraged this system to go from dead broke to 7 figures in 3 years with online coaching and through network marketing.

Anna is the host of PopSugar Fitness and is viewed by millions of people each month.  She's one of the 'expert' industries top thought leaders when it comes to growing an audience on social media.

Anna also started out as a Visionary Planner® Student and has grown her personal brand into a solid 6 figure business (which gives her plenty of quality time with their son Lucca).

Anna & Vito are certified High Performance & Success Coaches.

Imagine the income and impact you'll make when you start up your online brand!

Mike L. Murphy

Mike was a top Visionary in the world of special effects and animation for 15 years.  You've probably seen his work in Lord of the Rings, Harry Potter and Ironman.

He's taken his unique ability to break complex creative processes into bite-size step-by-step actions

This ability led to him starting up his first online business, Moviemakin'.  This brand brought him in 6 figures a year and allowed him and his family to travel the world 3 times.

He leveraged what he created in Moviemakin' (showing artists how to work together to create a short animated film) to develop the Visionary Planner® which shows Visionaries how to finally get online and build a COMPLETE business (not just bits and pieces that never get sustainable results).

Imagine the lifestyle you'll get once you start up and launch!

"The lessons alone have exceeded what I expected, and the value of the Braintrust group I now have has far exceeded anything I could've expected to get out of this program."

Bryant Edwards

"This program is truly amazing - the more I dig into it the more I appreciate what you’ve created."

Baji Grace

"I just wanted to say how thankful I am for this course and group! I've recently come across some experiences which have opened my eyes to how few people truly know how to do what we are being taught and discussing."

Steven Nathenson

"It's pretty sweet to see my brand slowly coming to life. Networking in groups like these is vital to our business so I'm stocked to be a part of another mastermind group and look forward to connecting with you all!"

Kelly Scott

"What a journey it has been and I am so glad I went on it."

Heike Yates

"Off to a great start. We appreciate the program and team's commitment to our success. "

Greg Justice

"Really has me thinking about what I really want for my life and my family life, as well as my business. I am so happy I found this training."

Maryke Meyer

"This course is not at all easy for me and he is pushing me to learn and create more than anyone else has ever done!"

Jenny Grass D’Agostino

"The way this course is organized to flow is miles ahead of any other! Thank you!"

Alex McMillan

"I loved this training program so much! It was so well organized and I learned so much about how to take my business to the next level. Thanks again"

Reena Vokoun

Need Help? 

Got a question? Ask us! Send an email to and give us 24h to answer you.



There is no such thing as ‘get rich quick’. If you want to see any results in building your brand and business, then you must be willing to work hard. No one, including our trainings and advice, are going to do it for you. Our teachings and advice are intended to share industry best practices with you, and do not guarantee any financial or measurable results. This is because too many factors come into play when building a business… timing, luck, your Audience and of course, hard work! As United States law requires, we can not and do not make any guarantees about your ability to get results or earn any money with our teachings, strategies, templates, softwares, worksheets or any other advice or materials. Our job is to give you great content, in any easy to follow manner, that you can take action on. Any financial results or projections discussed by our company are not a guarantee that you will see similar results. They should not be considered exact, actual or as a promise of potential earnings. All numbers should be consider as teaching examples in order to inspire you as to possibilities when building your brand. If you’d like full details on all of our terms you can access them via the footer of this site.
NOT FACEBOOK: This site is not a part of the Facebook website or Facebook Inc. Additionally, This site is NOT endorsed by Facebook in any way. FACEBOOK is a trademark of FACEBOOK, Inc.
Trademarks Owned by M.L.Murphy Productions, All Rights Reserved
Email:      Phone: (800) 974-7650     Hours: 8am-5pm M-F Central European Time

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