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"The One and Only Playbook, Coaching & Community To Design, Launch and Scale Your Online Business..."

✔ Do What You Love.  ✔ Earn What You’re Worth.  ✔ Follow a Proven System.


5 Steps To Consistent & Reliable Income Online

  • Live Your Passion & Make Money From It
  • Increase Your Sales & Profits
  • Stop Struggling To Figure Out HOW To Start Up
  • Get More Done In Less Time
  • Create Ravings Customers & Fans

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  • Coaches

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  • Fit-Pros and Practitioners

  • Service Providers

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  • Influencers


Stop Fearing Uncertainty , Endlessly Grinding Away and Sacrificing Your Relationships and Health!

You deserve to have a business that gets you the stability you need in these trying times.  

Visionary Planner® is the only coaching program and community  that walks you from idea - to product creation - to launching, so you can aim to earn at least $10,000 a month within the next 90 days.



Necessary Tools Tap Into Your True Potential So People Hear Your Message... and Give You Financial, Time and Location Freedom!

The Visionary Planner® System is the playbook of X’s and O’s for building a winning online business. It has helped hundreds of Experts quickly launch their  businesses, earn a predictable income and gain the freedom to enjoy it.

We’re the only  coaches who teach a proven, strategic approach to creating a COMPLETE online business in the right order.  Not just one piece.

You can only hit your lifestyle, income and freedom goals when you know exactly what to focus on, stop wasting time in confusion and feel confident to go full steam ahead. 


"It would have probably
taken me five times as long, like five more years, in
discovering and trying to brainstorm..."

- Liz Lira


"I have a sounding board of people that I can bounce ideas off of, to really come up with the best one."

- Brian Baker


"It is so well thought're going to have a brand built out that not only changes lives, but actually helps you monetize things and get your message out into the world."

-Baji Grace

"Now that I'm in the program, I understand my audience and I can speak their language and build a program for them that actually sells."

- Sara Lewis


"I can't imagine how long
it would've taken me or if I even would've gotten to this point on my own."

- Jason Collins




Stop Struggling To Build Your Brand Alone.  We Can Help!

STEP #1: Talk To Us

Anna or Vito will assess your business or business idea and co-create your personalized start-up plan.

STEP #2: Work With Us

Pick the coaching package that is best for you so you can kick-start your brand online today.

STEP #3: Earn Your Freedom Lifestyle

Our proven systems, deep dive coaching and visionary community are all here to see you get results,

Book your call now for clarity and direction on what to focus on first, second, third and so forth.



3 Ways You Can Create a Consistent & Reliable Income That Lets You Live Your Best Life...

Online "Client" Acquisition Formula

Proven 'online playbook' reveals step-by-step how to launch online, use our fill-in-the-blanks ad templates and setup guides to get 3 clients in the next 30 days.


90 Day Cash-Flow Accelerator

Create and launch your 'high ticket' signature offer that predictably earns $10,000+ a month in 90 days or less.  Includes accountability coaching and community.


Ultimate Business Builder Mastermind

Immersion Retreat, funnel builds, project manager, 1-on-1 coaching and mastermind build you a complete business quickly with the least amount of work.


"The way this is organized to flow is miles ahead of any other! Thank you!"

Alex McMillan

"This is truly amazing - the more I dig into it the more I appreciate what you’ve created."

Baji Grace

"I loved this well organized and taking my business to the next level."

Reena Vokoun

"The lessons alone have exceeded what I expected."

Bryant Edwards

"It's pretty sweet to see my brand slowly coming to life!"

Kelly Scott

"What a journey it has been and I am so glad I went on it"

Heike Yates

"...pushing me to learn and create more than anyone else has ever done!"

Jenny Grass D’Agostino

"We appreciate the program and team's commitment to our success. "

Greg Justice


It's Your Time To Leverage a Proven Process To Launch The Right Way, Create Authentic Messaging and Get Help With Tech and 'How To'.

We’ve helped hundreds of students, in various niches, in multiple countries to finally build a business that lets them make the impact they’re after.

All without having to waste time making costly mistakes, reinventing the wheel and staying stuck in a ‘1 step forward, 2 steps back’ cycle.



Get Started With One Of Our FREE Courses & Services:


5 Phase Business Plan to get 10 new clients in the next 90 days.


3 Steps To $10k a Month

’On demand’ workshop reveals 3 steps to $10,000 a month (even if you’re starting out).


Free Business Assessment

Get a FREE assessment of your business idea and personalized action plan to start up.



VP was founded in 2013 when Vito and Mike met at a business Mastermind...

They both wanted to build online brands, and were seeking out a process to follow. 

Unfortunately none of the ‘gurus’ pieced it all together.  Since no one else was doing it, they teamed up to build a complete, A-to-Z system that any ‘expert’ can use to efficiently and confidently design a Signature System (that can be sold for thousands of dollars to high-paying clients) and then launch it online.

Mike L. Murphy

Before helping start up The Visionary Planner®, Mike worked in Hollywood on such blockbusters as Lord of the Rings, Ironman and Harry Potter. 

There he learned the ins and outs of taking complex projects (like making a 200+ million dollar movie) and breaking it down into bite-size actionable steps. 

However, he didn’t want to feel controlled by the corporate world so he began teaching filmmaking online.  This success led him to get hired as a consultant helping other entrepreneurs build their successful online brands.

Vito La Fata

Vito left his brick and mortar business behind back in 2011 as he transitioned into starting up his online brand. 

Since then he’s used the Visionary Planner System™ to build a top network marketing team (this system works for any online business model), and also to build his online personal coaching brand. 

He’s one of the fitness industries top thought leaders, loves Pearl Jam and spending quality time with Anna and little Lucca in their Tuscany style vineyard.

Anna Renderer

Aside from having to endure Vito's never-ending Pearl Jam playlist, Anna is the host of PopSugar Fitness and is seen by millions of viewers monthly.

She was one of the 1st Visionary Planner® students, and used the system to build a 6 figure personal brand that lets her work on her terms. 

Now she’s one of our top Visionary Planner® coaches and is pumped to walk you through the ins and outs of starting up your online business.



What is The Visionary Planner®?

The Visionary Planner® is the world’s only step-by-step startup System for anyone who wants to build an online brand that sells their expertise.  

If you’ve been stuck and struggling to build a successful online brand that rewards you with consistent and predictable income, then this system will walk you through validating your business idea, developing a ‘Signature System’ and then creating a robust brand around that system.

We’ve designed it all so you get the most results from the least amount of work.


How can The Visionary Planner® help me?

If you have felt frustrated at how confusing starting up can be...or are disappointed with how your hard work never pays off with consistent results, then you can leverage our Start Up System to rapidly create, launch and scale your online information based business.


How long does the process take (timeline)?

Typical students are able to launch their high-priced ‘Cashflow Offer™’ within 30 days of starting up with us.  They then take another 5 months to build out foundational marketing and sales systems.  However, building a complete brand (including a full suite of products in different price categories) takes between 9-12 months.


What are the other startup expenses (besides your services)?

Great question!  

We require all our students to build their businesses using 2 services: Kajabi and ActiveCampaign, plus a handful of other services like Calendly, Zoom and Wufoo forms.  Typical monthly costs are around $240.  

Additionally, you may want to outsource tasks such as copywriting, photography and graphic design which often cost upwards of $500.


What services/courses do you provide?

We offer a full range of courses that start from planning your big ‘lifestyle’ goals, developing your Signature System, crafting an authentic marketing message, developing your courses and offers, building your site, creating and publishing list growing content and building and operating sales funnels.

It’s literally every step you need if you are ready to start up, or expand, your knowledge based business online.


How do we start working together?

Since every business owner is different, it’s hard to recommend what you should do next.  To help you out, we’ve set aside times this week so you can schedule a call and speak to us.  On this free consultation, we’ll audit your brand and business idea and and then recommend your next step. 

And if we’re not the right fit for you, we’ll be happy to point you in the right direction.


How do you measure success and the ROI to achieve it?

To us, success is having a 1st pass of all the necessary business elements you need to scale to 6, 7 and even 8 figures.

When it comes to ROI, we’d measure you getting a successful ROI when your brand is making 3x what you’re investing to have us coach you.



What is your commitment or contract length?

Our ‘Self Study’ level is billed monthly, so you can cancel at any time.  In order to keep our pricing as accessible as possible, our Coaching & Community level requires either a 6 or 12 month commitment (depending on what your long term goals are).


FREE '90 Days To $10k' WORKSHOP



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