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Discover how to build a business you can be proud of!

The 'Stress The Vines' Strategy

 

Stress is good for you. Makes your roots grow deeper. Hear me out. 

 

Is all stress bad? Not necessarily. 

You don't want to be overstressed to the point of fatigue or wipe out and it's just crushing your life, crushing your business. 

But not all stress is bad. And I learned this lesson now that we're in the wine industry and we've got our vines growing.

When I was in Italy, I learned from this old lady who ran a vineyard, the fact that in Italy it's actually illegal to water the vines! Because they actually want to stress them! Say what?!

This is when she shared that what happens with the grapes and the vines is this…

If water is too easily accessible, the roots of the vines only grow along the surface of the dirt and that makes them more susceptible to animals, to insects, to the climate, to drought, etc. 

And that when water is too easily available it actually makes the vines weaker.

 

So, in Italy (and most of Europe) they like to keep it...

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Communication 101

 

 The art of communication skills is next of kin to leadership. In other words, a great Leader is an outstanding Communicator - and vice-versa. So if you’d like to start delivering your message more effectively, let’s take a look at our top tips on growing your communication skills, and what makes communication such a uniquely effective tool.

Communication Has Always Been Important

The skill of showing initiative is simply to communicate effectively. Once, a long time ago, we were hunter-gatherers, wandering around in packs. Often, there was nobody in charge. Fights and battles broke out for dominance and in the absence of good communication, there was chaos. 

In time, we did begin to communicate. We found we were able to survive longer this way. If one leader-type came up with a solution that involved hunting for food in a certain forest, the rest of the “pack” took notice. 

The outcome was truly rewarding. Everyone in the pack ate. The...

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Discover the Secret to Success from the First Ever Entrepreneur

 

Moses would have made a hell of an entrepreneur…

I’m constantly asked how to get started in the game. And lately, I’ve been deferring to the guy who did it first. 

You see, the prophet who parted the Red Sea divided the waters without hesitation. 

And he didn’t have a guidebook to make that shit happen.  

Was it foot first? Hands first? Head first?

It doesn’t freakin’ matter... 

It’s about taking that first big step toward your dream. Or in Mose’s case, getting your darn feet wet. 

If you’re going to transform from ordinary to extraordinary, break free of mediocrity, and finally ditch the cubicle for a vineyard life of freedom, you have to make the pivotal decision to move forward.

And while it’s certainly hard, scary, and wildly intimidating, all the tactics, courses, and mentors in the world can’t do a damn thing for you if you’re not willing to take the freakin’...

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Lookbook

 Don’t worry if you’re not sure what a Lookbook is—it’s not complicated, even if it’s an unfamiliar word. A Lookbook is basically a series of design rules that dictate the exact style of your Brand. The point is so that anybody who works on the visual design of your brand identity knows exactly what they’re doing and how they’re going to do it, whether they code your site or do your logo design. With a Lookbook, you’re going to achieve absolute design consistency, which is exactly what you want.

Colors and Fonts in a Lookbook

The key reason why you’re going to need a Lookbook is design consistency. Visual Branding is built from a number of key components:

colors, fonts, logo design, shapes, and brand emotions. The point of your Visual Branding is to create an audience experience, and you want that audience experience to be consistent. So, let’s explore what that means. 

One example we’ll come back to time...

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The Unpopular Truth About Social Media

 

F*ck your following…

Well kind of...

Why? Because followers don’t mean dollars.  

Yup — no B.S. here.

That’s just one of several social media myths we’re busting in this blog.  

If you’re serious about transforming your social media presence into the cash flow you need to grow and sustain your message, and provide lifestyle ambitions to your family this one’s for you.  

Keep scrolling to discover the unpopular truths about social media...

 

Unpopular Truth 1: Your Following Doesn’t Matter

I know plenty of influencers with massive followings who aren’t making a dime. Sure, things look good from the other end of the screen, but they are just wantrepreneurs with juiced numbers.

If you’re living (and dying) by your number of followers, your online business needs a reboot ASAP. 

And if you’re letting those digits determine when you should finally unveil your products and programs,...

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Brand Hospitality

 
Brand Hospitality is where you have a friendly, generous reception and support for your Audience. Your Audience is essentially anyone who would consider buying any of your products or services.
 
So, if you are not generously, genuinely helping them, it’s not likely that they’ll have a great experience with you. The end result? They're going to go somewhere else. Or worse, they might even warn friends and family about your poor customer service.
 
Systems and Team Members are also part of your customer service, or Brand Hospitality. Together, they should help solve any problems and answer any questions that your Audience (or Guests) may experience while they're engaging with your Brand. Without these systems in place, it’s hard to really meet expected requirements and fulfill your obligations as a business.
 
If your Brand receives a customer support e-mail and then waits the weekend to send a response, you’re setting yourself...
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Supercharge Your Online Sales With This 4-Step Marketing Strategy

 

Slow your roll… 

I know you’re more than ready to hop into the entrepreneurial life. 

And hey, I’m not doubting your confidence. But if you don’t have the right marketing moves by your side, you’re going to spin into a dead end from the get go. 

Let me tell you – as a business owner who’s been in your shoes, it takes more than a smile and a stellar product to be an instant hit online. 

The real necessity is a smart marketing approach. 

Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online... 

 

Step 1: Develop Your Buyer Persona.

I’m not talking about a casual meet-and-greet…

Make it a date. Because in order for your business to make a real impression, you have to get to know your audience, inside and out. 

Doing the research and creating a buyer persona is going to be the real backbone to your marketing. Which means it needs to happen...

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Desires

 If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re your Audience. You can’t connect with a target, but you can connect with an Audience.  

Beyond that, if you haven't really thought about what your Audience wants, then you're guessing. By doing that, they aren't going to be drawn to you, and the bottom line? You're not going to make any money. Let’s take a look at how to climb into the ‘heads’ of your Audience and understand what drives them, and how you can use that knowledge to your advantage.  

 

The ‘Disney Problem’

So here's a big problem for Disneyland. How do they manage all the Desires of 50,000 Guests daily? Well, they group them into buckets. They don't just talk to everybody the exact same way; they don't assume that grandpa and grandma want to go on the thrilling, looping...

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4 Simple Steps to Flawlessly Launch Your Online Business

 

Psst…

You’re meant for more. It’s why you tapped this link, found me, and started scanning this post. 

More freedom, more money, more happiness, you name it...

And your online business can unlock it all — if you start right and start now.

So let’s get you unstuck. Let’s put an end to your worries, face your fears, and get your online business into the world. After all, you deserve more than the commute, cubicle, and crap that comes with your current gig, right? 

Take it from a duo (my wife and I) who have been there before: Follow these 4 simple steps to finally launch your online business — and instantly transform your life. 

This is the kind of stuff Anna and I both wish someone would have told us decades ago :). 

You could say we’re paying it forward...

 

Step 1: Get clear on who you need to become

You weren’t born a fitness professional, were you? 

Of course not. 

You didn’t wake up...

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Audience Experience

When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.

 

What Is The Customer Experience?

First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...

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