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Coach, Consultant, Influencer, Service Provider, Course Creator, FitPro?

"Step-by-Step Instructions & Mentoring To Build A STABLE & RELIABLE Online Business This Year Without Having To Figure It All Out On Your Own..."

The world’s only A-to-Z, step-by-step System, Coaching & Community that has given thousands of Experts the confidence, stability and security to build safety in their lives and businesses.

Discover The SAFE WAY to Start Up Your Brand...

  • The COMPLETE 5 Phase System we used to create 2 seven figure coaching brands in 2 different niches.
  • The #1 mistake to avoid so you never fall into the ‘one step forward, two steps back’ cycle.
  • FINALLY feel confident so you no longer have to build your brand on your own.

Enter your name & email so we can give you instant access...

The World Is Never Coming Back As You Know It...


In these difficult times, you need a proven A-to-Z system that will help you survive...

That will help you provide for your loved ones, and avoid the trap that comes with not diversifying your coaching or consulting online.

We want to show you how to get off the Titanic and into a new life boat. 

Because if you stay where you're at now, and never commit to getting online, the future is bleak.

We help coaches, consultants, and expert based service providers to transition online...

To package their expertise up into a unique 'Signature System' that will help you stand apart in the now crowded online space.

Every minute counts, and you can't waste time, money or energy trying to figure out how to start up (and earn a living) all on your own.

Our team is here to help you get started today, and coach you every step of the way (including creating your courses, offers, message, marketing, funnels, sales systems, ad campaigns and more)


  • Building a Signature System that helps you stand out

  • Being able to charge top dollar and make an impact

  • Removing yourself from time consuming 1-on-1 sessions

  • Avoiding tech, outsourcers, opportunities and shiny objects

  • Landing high paying clients that you love to work with

  • Having a sales strategy that feels authentic  

  • Creating a business and a brand (instead of a job)

  • Escaping the ‘hamster wheel’ of social media and ‘for hire’ work

  • Diversifying your expertise so you’re not stuck to one location

It's all possible when you follow a PROVEN SYSTEM the RIGHT WAY!

Thanks To Our Online Businesses, We’ve Achieved:


We have financial stability that brings in predictable monthly revenue and provides for our families.


We can confidently grow our online brands, launch new offers and run ads to promote it all.


We've given thousands of students a proven map that gets them online without wasting time or energy.


Click the button below to start up with our 5 Phase System. We've helped thousands of Visionaries...will you be next?

What Others Are Saying...

Our System works. Check out what others are saying:


"It would have probably
taken me five times as long, like five more years, in
discovering and trying to brainstorm..."

- Liz Lira


"I have a sounding board of people that I can bounce ideas off of, to really come up with the best one."

- Brian Baker


"It is so well thought out...you're going to have a brand built out that not only changes lives, but actually helps you monetize things and get your message out into the world."

-Baji Grace

"Now that I'm in the program, I understand my audience and I can speak their language and build a program for them that actually sells."

- Sara Lewis


"I can't imagine how long
it would've taken me or if I even would've gotten to this point on my own."

- Jason Collins


What Is The Visionary Planner System™?

Wouldn’t it be great if someone could just show you, step-by-step, how to build a COMPLETE online ‘expert’ brand?

Not just a piece...but the WHOLE thing.

So that all your efforts built up to creating a business that gives you predictable income.  Not just random pops of money here and there.  You’ve got mouths to feed...dreams to finance...memories to make.

The Visionary Planner System™ is as if the world’s top brand builders (who have built two 7 figure coaching brands) could not only personally mentor you on WHAT to do...but also showed you HOW.  Every little step.

So you’re always confident you’re following a proven system.

Listen, you can try to figure this all out on your own, or have us plan it all out for you.

You supply the expertise, we’ll take care of the rest.



Get A Sneak Peak Inside

Want to see what the Visionary Planner® is all about?  Check out this short video:




Template Toolkit™

Starting up is hard...especially when you’re staring at a blank canvas. 

These proven templates will help you rapidly create new business assets (funnels, courses, emails, sales systems) without worrying about what you may be forgetting.

Includes 40+ templates so nothing stops you from kickstarting your online brand!




Coaching & Consulting 'Start Up' Kit

Ready to get total clarity on HOW to start up your coaching or consulting business?  These 3 powerful workshops will peel back the curtain to share the exact secrets and strategies that has helped the Visionary Planner System™ create several 5 and 6 figure brands, and two 7 figure brands.

It’s literally everything you need to know BEFORE you waste any more time creating your offer and selling it to high paying clients.




 Accelerator Monthly

The #1 reason your business isn’t where you want it to be is due to a lack of strategy.  What you need is a proven system with clear milestones, timelines and goals to hit. 

The Accelerator mentors you to build a COMPLETE brand...multiple offers, funnels and content without getting overwhelmed or feeling you have to build your business on your own.

This is your all-inclusive access to the Visionary Planner System™ that others have paid hundreds of thousands to access.

To really help you succeed, you’ll get an on-boarding call plus 2 monthly Mastermind Calls with Anna to keep you motivated and pushing ahead.




Launch Your Brand - 4 Month Mentoring

Your #1 goal needs to be hitting predictable cashflow.  In order to do that, you need a rock-solid Cashflow Offer and warm audience of qualified leads. 

This 4 month package helps you build your Signature System, create content to market it and finally launch it.  All while growing your list, running ads and feeling confident that we’ve mapped the strategy out for you.

Plus, you’ll get private 1-on-1 Coaching Calls, Implementation Weekends, Weekly Accountability Calls, retreats and a private mastermind with Vito and Mike.




Scale Your Brand - 6 Month Mentoring

Includes everything that the 4 month package contains, but extends for an additional 2 more months so you can build your product suite out.  

This is for Visionaries that want maximum leverage and results! 

We’ll mentor you to create an evergreen version of your ‘Signature’ Cashflow Offer™.  Then we’ll show you how to slice it up to create 3 other powerful offers leveraging the Offer Multiplier™. 

This gives you 4 irresistible offers, marketing, ad systems, list growing and building your authority online.

It's 1/2 year to building a rock-solid business online!

PLUS: It comes with a group Vision In The Vineyards Retreat so you can plan your entire brand in 2 1/2 days.




Case Study Mastermind

Every 2 months we open enrollment for 10 driven Visionaries to join our Case Study Mastermind. 

We’re slashing our rates in order to assure we get Mastermind members who are serious about launching and dialing in their Cashflow Offer™ in 6 months. 

It comes with everything the 6 Month Coaching package comes with, plus an exclusive Vision In the Vineyards™ ‘Mastermind Edition’.  This is where you plan out your entire brand in 2 ½ days at Vito and Anna’s vineyard while forging a bond with the other members who are going to push you to finally build a boutique, home based ‘Expert’ business selling your expertise.




Vision In The Vineyards™

Imagine how pumped you’re going to be when you’ve completed 3 months of the Visionary Planner System™ in 2 ½ days! 

You’ll blast towards your top 2 goals...creating your Signature System and then launching it within the next few weeks. 

It all gets planned out during 2 ½ days as private guests in Vito and Anna’s southern California vineyard. 

Plus, to make sure you are unstoppable, our team will build out your visual branding, website, blog, lead magnet marketing funnel and sales call systems. 

It’s hands down the easiest way to kickstart your brand within weeks of joining us.




Legacy Builders Package 

For experts owning a high 6 or 7 figure Brand, and want to expand that by either adding on a personal brand or ‘remodel’ your current brand, this VIP package will accelerate you through a private Vision In The Vineyards™, full tech build out, dedicated project manager and customized marketing and coaching to assist in hitting your goals within a few short months.


Tech Freak You Out?

One of the biggest roadblocks that stops students from starting up is the dreaded tech! 

In order to make using the Visionary Planner System™ so easy to use, we’ll show you, step-by-step, how to build your site, blog, funnels, shopping cart systems and courses all inside the Kajabi platform.  It’s the easiest tool we’ve ever used and are proud to recommend it to you.

Plus, you can always customize your experience with us by adding on Tech Build Outs.  You deserve to have our team of Kajabi experts and designers build out your site, blog and core marketing funnels all utilizing the Visionary Planner System™.

That means you’ll never have to worry about tech again!


How Will Your Life Change?

Imagine having a 1st pass of your brand launched.  You’re starting to replace your current income with your online income. 

You’re changing the lives of others and starting to stand out from the crowd. 

You have a Signature System that can leverage into a whole suite of other offers, content and marketing funnels WITHOUT any additional work.

It’s all possible when you take your next steps...

Your Next Steps:


Discover the 5 Phase System that extracts your expertise, converts it into a Signature System and help you make an impact! 



This brand new FREE workshop will guide you through our 5 Phase System so you can walk away with a rock-solid business plan.



Brainstorm with us what your Signature System and business plan might be, then explore what it’s like to work with us.


Hey, Vito here!

I’m the head coach around here, and I’ve personally used the Visionary Planner System™ to build (2) 7 figure brands.

I loved it so much, I asked to partner in the company.

And since I know firsthand how nearly impossible it is to start up an expert brand without following a proven system, I want to skip the BS and cut right to it…

If not now, then when?

What needs to happen for you to click one of those buttons on this page and go deeper into kissing your frustration and disappointment away?

Listen, I’ve been in your shoes, and it’s not cool to feel stuck and sidetracked as you try to make this happen.

You found us for a reason... 

So you gotta decide, will you do nothing, or take action?

The choice is yours. 

Click the button to jump on a call so we can explore what it might be like to work together.


Who Started The Visionary Planner®?

VP was founded in 2013 when Vito and Mike met at a business Mastermind...

They both wanted to build online brands, and were seeking out a process to follow. 

Unfortunately none of the ‘gurus’ pieced it all together.  Since no one else was doing it, they teamed up to build a complete, A-to-Z system that any ‘expert’ can use to efficiently and confidently design a Signature System (that can be sold for thousands of dollars to high-paying clients) and then launch it online.

Mike L. Murphy

Before helping start up The Visionary Planner®, Mike worked in Hollywood on such blockbusters as Lord of the Rings, Ironman and Harry Potter. 

There he learned the ins and outs of taking complex projects (like making a 200+ million dollar movie) and breaking it down into bite-size actionable steps. 

However, he didn’t want to feel controlled by the corporate world so he began teaching filmmaking online.  This success led him to get hired as a consultant helping other entrepreneurs build their successful online brands.

Vito La Fata

Vito left his brick and mortar business behind back in 2011 as he transitioned into starting up his online brand. 

Since then he’s used the Visionary Planner System™ to build a top network marketing team (this system works for any online business model), and also to build his online personal coaching brand. 

He’s one of the fitness industries top thought leaders, loves Pearl Jam and spending quality time with Anna and little Lucca in their Tuscany style vineyard.

Anna Renderer

Aside from having to endure Vito's never-ending Pearl Jam playlist, Anna is the host of PopSugar Fitness and is seen by millions of viewers monthly.

She was one of the 1st Visionary Planner® students, and used the system to build a 6 figure personal brand that lets her work on her terms. 

Now she’s one of our top Visionary Planner® coaches and is pumped to walk you through the ins and outs of starting up your online business.

"The way this is organized to flow is miles ahead of any other! Thank you!"

Alex McMillan

"This is truly amazing - the more I dig into it the more I appreciate what you’ve created."

Baji Grace

"I loved this training...so well organized and taking my business to the next level."

Reena Vokoun

"The lessons alone have exceeded what I expected."

Bryant Edwards

"It's pretty sweet to see my brand slowly coming to life!"

Kelly Scott

"What a journey it has been and I am so glad I went on it"

Heike Yates

"...pushing me to learn and create more than anyone else has ever done!"

Jenny Grass D’Agostino

"We appreciate the program and team's commitment to our success. "

Greg Justice

Questions? We've Got Answers!


What is The Visionary Planner®?

The Visionary Planner® is the world’s only step-by-step startup System for anyone who wants to build an online brand that sells their expertise.  

If you’ve been stuck and struggling to build a successful online brand that rewards you with consistent and predictable income, then this system will walk you through validating your business idea, developing a ‘Signature System’ and then creating a robust brand around that system.

We’ve designed it all so you get the most results from the least amount of work.


How can The Visionary Planner® help me?

If you have felt frustrated at how confusing starting up can be...or are disappointed with how your hard work never pays off with consistent results, then you can leverage our 5 Phase System to rapidly create, launch and scale your online information based business.

What are your prices?

Access to our 5 Phase System comes in 3 levels to accommodate any budget and timeline:

  1. ‘Self Study’ - Get access to either our entire 5 Phase System, or just pieces of it.  Courses start at $297.00.  Click here for more info.
  2. ‘Coaching & Community’ - Upgrade to private coaching calls to help hold you accountable and keep you on track.  Also get access to our robust community of like-minded Visionaries who are all leveraging the same system so you always can swap notes and be on the same page.  Pricing starts at $832 a month (and comes with ‘All-Inclusive’ Access to all our courses).  Click here to book a call so we can tell you more about this level, and determine what level (if any) is best for you.
  3. ‘Accelerator Program’ - If you’re already running a successful information based brand, and are ready to speed up your time to launch; you’ll love our 2 ½ day ‘Vision In The Vineyards Experience’ where you compete 3 months of planning in just 2½ days at Vito and Anna’s vineyard.   We also offer a fully customizable VIP ‘White Glove’ Concierge service where our team will build your entire brand, courses and marketing for you.  Prices vary.  Click here to book a time with us so we can customize a bid for your business.


How long does the process take (timeline)?

Typical students are able to launch their high-priced ‘Cashflow Offer™’ within 30 days of starting up with us.  They then take another 5 months to build out foundational marketing and sales systems.  However, building a complete brand (including a full suite of products in different price categories) takes between 9-12 months (Vision In The Vineyards™ Members can build their brands in half that time).


What are the other startup expenses (besides your services)?

Great question!  

We require all our students to build their businesses using 2 services: Kajabi and ActiveCampaign, plus a handful of other services like Calendly, Zoom and Wufoo forms.  Typical monthly costs are around $240.  

Additionally, you may want to outsource tasks such as copywriting, photography and graphic design which often cost upwards of $500.


What services/courses do you provide?

We offer a full range of courses that start from planning your big ‘lifestyle’ goals, developing your Signature System, crafting an authentic marketing message, developing your courses and offers, building your site, creating and publishing list growing content and building and operating sales funnels.

It’s literally every step you need if you are ready to start up, or expand, your knowledge based business online.


How do we start working together?

Since every business owner is different, it’s hard to recommend what you should do next.  To help you out, we’ve set aside times this week so you can schedule a call and speak to us.  On this free consultation, we’ll audit your brand and business idea and and then recommend your next step. 

And if we’re not the right fit for you, we’ll be happy to point you in the right direction.


How do you measure success and the ROI to achieve it?

To us, success is having a 1st pass of all the necessary business elements you need to scale to 6, 7 and even 8 figures.

When it comes to ROI, we’d measure you getting a successful ROI when your brand is making 3x what you’re investing to have us coach you.


What kind of support do you offer?

We offer the most support in our industry (depending on what level you join us at).  Our Self-Study level features Monday-Friday email support, access to us inside our FB group and even bi-weekly mastermind calls to keep you motivated and pushing ahead.

Our Coaching & Community Level offers private 1-on-1 Coaching Calls, group Mastermind Calls, live retreats, Mindset and Ad Clinic Calls, Implementation Days and Weekly Office Hour calls.

Our VIP Accelerator Program Guests also look forward to getting a dedicated Project Manager that is available during normal business hours to assist with the growth of your online brand.


What is your commitment or contract length?

Our ‘Self Study’ level is billed monthly, so you can cancel at any time.  In order to keep our pricing as accessible as possible, our Coaching & Community level requires either a 6 or 12 month commitment (depending on what your long term goals are).


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