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"The One and Only Playbook, Coaching & Community To Design, Launch and Scale Your Online Business..."

✔ Do What You Love.  ✔ Earn What You’re Worth.  ✔ Follow a Proven System.


5 Steps To Consistent & Reliable Income Online

  • Live Your Passion & Make Money From It
  • Increase Your Sales & Profits
  • Stop Struggling To Figure Out HOW To Start Up
  • Get More Done In Less Time
  • Create Ravings Customers & Fans

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Stop Fearing Uncertainty , Endlessly Grinding Away and Sacrificing Your Relationships and Health!

You deserve to have a business that gets you the stability you need in these trying times.  

Visionary Planner® is the only coaching program and community  that walks you from idea - to product creation - to launching, so you can aim to earn at least $10,000 a month within the next 90 days.



Necessary Tools Tap Into Your True Potential So People Hear Your Message... and Give You Financial, Time and Location Freedom!

The Visionary Planner® System is the playbook of X’s and O’s for building a winning online business. It has helped hundreds of Experts quickly launch their  businesses, earn a predictable income and gain the freedom to enjoy it.

We’re the only  coaches who teach a proven, strategic approach to creating a COMPLETE online business in the right order.  Not just one piece.

You can only hit your lifestyle, income and freedom goals when you know exactly what to focus on, stop wasting time in confusion and feel confident to go full steam ahead. 


"It would have probably
taken me five times as long, like five more years, in
discovering and trying to brainstorm..."

- Liz Lira


"I have a sounding board of people that I can bounce ideas off of, to really come up with the best one."

- Brian Baker


"It is so well thought're going to have a brand built out that not only changes lives, but actually helps you monetize things and get your message out into the world."

-Baji Grace

"Now that I'm in the program, I understand my audience and I can speak their language and build a program for them that actually sells."

- Sara Lewis


"I can't imagine how long
it would've taken me or if I even would've gotten to this point on my own."

- Jason Collins




Stop Struggling To Build Your Brand Alone.  We Can Help!

STEP #1: Talk To Us

Anna or Vito will assess your business or business idea and co-create your personalized start-up plan.

STEP #2: Work With Us

Pick the coaching package that is best for you so you can kick-start your brand online today.

STEP #3: Earn Your Freedom Lifestyle

Our proven systems, deep dive coaching and visionary community are all here to see you get results,

Book your call now for clarity and direction on what to focus on first, second, third and so forth.



3 Ways You Can Create a Consistent & Reliable Income That Lets You Live Your Best Life...

Online "Client" Acquisition Formula

Proven 'online playbook' reveals step-by-step how to launch online, use our fill-in-the-blanks ad templates and setup guides to get 3 clients in the next 30 days.


90 Day Cash-Flow Accelerator

Create and launch your 'high ticket' signature offer that predictably earns $10,000+ a month in 90 days or less.  Includes accountability coaching and community.


Ultimate Business Builder Mastermind

Immersion Retreat, funnel builds, project manager, 1-on-1 coaching and mastermind build you a complete business quickly with the least amount of work.


"The way this is organized to flow is miles ahead of any other! Thank you!"

Alex McMillan

"This is truly amazing - the more I dig into it the more I appreciate what you’ve created."

Baji Grace

"I loved this well organized and taking my business to the next level."

Reena Vokoun

"The lessons alone have exceeded what I expected."

Bryant Edwards

"It's pretty sweet to see my brand slowly coming to life!"

Kelly Scott

"What a journey it has been and I am so glad I went on it"

Heike Yates

"...pushing me to learn and create more than anyone else has ever done!"

Jenny Grass D’Agostino

"We appreciate the program and team's commitment to our success. "

Greg Justice


It's Your Time To Leverage a Proven Process To Launch The Right Way, Create Authentic Messaging and Get Help With Tech and 'How To'.

We’ve helped hundreds of students, in various niches, in multiple countries to finally build a business that lets them make the impact they’re after.

All without having to waste time making costly mistakes, reinventing the wheel and staying stuck in a ‘1 step forward, 2 steps back’ cycle.



Get Started With One Of Our FREE Courses & Services:


5 Phase Business Plan to get 10 new clients in the next 90 days.


3 Steps To $10k a Month

’On demand’ workshop reveals 3 steps to $10,000 a month (even if you’re starting out).


Free Business Assessment

Get a FREE assessment of your business idea and personalized action plan to start up.



VP was founded in 2013 when Vito and Mike met at a business Mastermind...

They both wanted to build online brands, and were seeking out a process to follow. 

Unfortunately none of the ‘gurus’ pieced it all together.  Since no one else was doing it, they teamed up to build a complete, A-to-Z system that any ‘expert’ can use to efficiently and confidently design a Signature System (that can be sold for thousands of dollars to high-paying clients) and then launch it online.

Mike L. Murphy

Before helping start up The Visionary Planner®, Mike worked in Hollywood on such blockbusters as Lord of the Rings, Ironman and Harry Potter. 

There he learned the ins and outs of taking complex projects (like making a 200+ million dollar movie) and breaking it down into bite-size actionable steps. 

However, he didn’t want to feel controlled by the corporate world so he began teaching filmmaking online.  This success led him to get hired as a consultant helping other entrepreneurs build their successful online brands.

Vito La Fata

Vito left his brick and mortar business behind back in 2011 as he transitioned into starting up his online brand. 

Since then he’s used the Visionary Planner System™ to build a top network marketing team (this system works for any online business model), and also to build his online personal coaching brand. 

He’s one of the fitness industries top thought leaders, loves Pearl Jam and spending quality time with Anna and little Lucca in their Tuscany style vineyard.

Anna Renderer

Aside from having to endure Vito's never-ending Pearl Jam playlist, Anna is the host of PopSugar Fitness and is seen by millions of viewers monthly.

She was one of the 1st Visionary Planner® students, and used the system to build a 6 figure personal brand that lets her work on her terms. 

Now she’s one of our top Visionary Planner® coaches and is pumped to walk you through the ins and outs of starting up your online business.



What is The Visionary Planner®?

The Visionary Planner® is the world’s only step-by-step startup System for anyone who wants to build an online brand that sells their expertise.  

If you’ve been stuck and struggling to build a successful online brand that rewards you with consistent and predictable income, then this system will walk you through validating your business idea, developing a ‘Signature System’ and then creating a robust brand around that system.

We’ve designed it all so you get the most results from the least amount of work.


How can The Visionary Planner® help me?

If you have felt frustrated at how confusing starting up can be...or are disappointed with how your hard work never pays off with consistent results, then you can leverage our Start Up System to rapidly create, launch and scale your online information based business.


How long does the process take (timeline)?

Typical students are able to launch their high-priced ‘Cashflow Offer™’ within 30 days of starting up with us.  They then take another 5 months to build out foundational marketing and sales systems.  However, building a complete brand (including a full suite of products in different price categories) takes between 9-12 months.


What are the other startup expenses (besides your services)?

Great question!  

We require all our students to build their businesses using 2 services: Kajabi and ActiveCampaign, plus a handful of other services like Calendly, Zoom and Wufoo forms.  Typical monthly costs are around $240.  

Additionally, you may want to outsource tasks such as copywriting, photography and graphic design which often cost upwards of $500.


What services/courses do you provide?

We offer a full range of courses that start from planning your big ‘lifestyle’ goals, developing your Signature System, crafting an authentic marketing message, developing your courses and offers, building your site, creating and publishing list growing content and building and operating sales funnels.

It’s literally every step you need if you are ready to start up, or expand, your knowledge based business online.


How do we start working together?

Since every business owner is different, it’s hard to recommend what you should do next.  To help you out, we’ve set aside times this week so you can schedule a call and speak to us.  On this free consultation, we’ll audit your brand and business idea and and then recommend your next step. 

And if we’re not the right fit for you, we’ll be happy to point you in the right direction.


How do you measure success and the ROI to achieve it?

To us, success is having a 1st pass of all the necessary business elements you need to scale to 6, 7 and even 8 figures.

When it comes to ROI, we’d measure you getting a successful ROI when your brand is making 3x what you’re investing to have us coach you.


What is your commitment or contract length?

Our ‘Self Study’ level is billed monthly, so you can cancel at any time.  In order to keep our pricing as accessible as possible, our Coaching & Community level requires either a 6 or 12 month commitment (depending on what your long term goals are).


How is it possible to sell high ticket ($2500+) packages?

It’s all about positioning yourself (via messaging and your Signature System) so that you’re a trusted authority in your niche.  That’s why generic computers sell for a few hundred bucks, while Apple (clear branding, high quality) charges top dollar.  It all comes down to clear, authentic marketing.

That’s why we coach you to have the best marketing message possible.


Where did all your money come from?

We’ve been in the online space for over a decade, and have launched several 6 and 7 figure online coaching/consulting brands.  That’s allowed us to dial in a proven process to kickstart brands successfully.  

While we were doing all this, other entrepreneurs came to us asking for help with their curriculums (Signature System), marketing, branding and how to build it all easily without getting bogged down by tech.

This has let us achieve the freedom lifestyles we were after.


Why is a High Ticket (Cash-Flow) Offer better than a low ticket one?

Simple.  In order to make $$$ online you need to earn more than you spend.  Online ads are getting more expensive each day, and it’s just as hard to sell someone on a $47 course as it is for a $2,500 deluxe coaching program. 

And while you will need low-ticket offers to engage your list and ascend them into your higher ticket offers, you can’t start up your business with low ticket only.  You’ll never be able to run ads without going bankrupt.

If you want to hit $10k/m (6 figures a year), then you MUST launch your brand with a high ticket offer, then use our Offer Multiplier process to easily cut up your High Ticket Offer into lower priced offers.

That means we’ll coach you to start with a High Ticket, then work backwards until you have a robust offer suite that meets your customers at all price points.


What is the difference between your Mastermind versus other coaches?

Great question!  We’ve been in the industry for over a decade.  We’ve seen marketing trends come and go, and know the exact formula for what makes for a rock solid business foundation.

Beyond that, all the other top coaches charge what we charge for only 2-3 months of coaching.  With us you get 6 months, instead of 2.  That’s because it takes a long time to develop your brand, and dial in your sales/lead acquisition process.  2 months is not realistic (and they know you’ll be needing a TON more help after 2 months and will try to sell you into their 18K packages)  ;).

Also, we know the 2 things that hold people back from success are:

  1. Lack of emotional support
  2. Tech roadblocks

For that reason, our 6 month coaching program comes with a 2.5 day retreat in a gorgeous California winery AND our team of designers will build out your site and list growing funnel.  This means you can focus on being creative, while we take care of the rest!


I’ve tried other programs and didn’t get results.  How do I know this will work?

Because we’re going to get you to think about what your customers want.  When you’re able to listen to them, then get them to co-create your High-Ticket Offer with you, it reduces risk. 

Plus, we’ll show you how to work your warm leads first (those who know, like and trust you) BEFORE you waste time and money on funnels and ads.

So many other coaches have you rush out an offer, then run ads to a webinar or low priced offer and that rarely works (wasting your time and money). 

Instead, we’ll mentor you to go slow and steady so you can take action on feedback and ultimately craft the brand/messaging/offer that resonates.  We’ll accelerate your ‘development’ phase during a 2.5 day retreat (you and 3 other Visionaries) and our team will build your site and list growing funnel.  This means you’ll be as efficient with your time as possible so nothing stands in your way! 

We also let you try our 6 Month Mastermind out for 15 days, so if it’s not the right investment there’s nothing to lose.


I’m scared to’s a big decision!

If you’re committed to impacting lives, making a predictable monthly income and getting a freedom lifestyle (work when and where you want), then it’s a no-brainer.

Honestly, continuing to live a life where you’re not doing what you’re meant to should be scarier.

If you’re not ready to do this, then ask yourself what’s really holding you back.  

Ultimately, you gotta be hungry and ready for a change, and then be willing to invest in yourself (and your ability to work hard...cause starting your brand online is not easy).

BTW, when Vito started online he was $25k in debt but invested $14k to learn how to launch...and made back $35k.  Mike went $25k in debt to figure out how to get online forcing him to move out of his fancy Hollywood apartment and into his in-laws dusty attic.  If you’re committed to changing your life, then know we’re here to hold your hand every step of the way.


I can’t afford this program.  Is there anything you can do for me?

Of course!  We offer payment plans and financing options.  You can even use Paypal credit at 0% APR for 6 months. If you have more questions, we can answer them on a call.


How can I position myself as an expert if I don’t yet have any powerful case studies?

We all start at the beginning!

That means, if you have PASSION and EXPERTISE, you’ll be able to follow our proven process to get a small handful of clients to work with.  This lets you dial in your Signature System and get inspiring case studies.
And let me tell you...once you have 3 rock-solid case studies you’ll have all the marketing power you need to prove to new leads that you are the ONLY option for them to consider.


How do we justify our pricing?

You get what you pay for. 

What we charge is a fraction compared to the time and money we’ve invested to figure this all out.

That means you can simply follow our system to get results in a few short months, instead of the years (and hundreds of thousands wasted).

Also, we have a full team of high-level experts whom we need to pay, we have marketing costs AND you’ll get a retreat and funnel/site builds that cost us a lot of fulfill. 

So even though the price may seem high, it’s a bargain for what you get.

Also (and this has to do with you), we value what we pay for.  Agree?

You need to feel the pressure or you’ll never get off your butt and build your dream business.  

When you invest thousands in yourself, you’ll be much more inclined to show up and do the work (instead of making excuses or letting life get in the way).


Do I have to be good with technology?

Heck no! We’ll show step-by-step how to build your business with the easiest to use tools that all play nice with each other.

Plus we’ll show you in detailed videos how to set everything up, how to make it look great and finally how to optimize it as you get customer feedback.  You’ll get checklists, cheat-sheets and templates.

Plus, as part of our deluxe coaching programs, you’ll get tons of support and access to our team so tech never stops you.

So if tech freaks you out, we’ve got you covered.


Do I have to be great at sales?

No way!  You need to be great at listening to people, and providing value.  You will be seen as a trusted authority, so all you need to do is show people what you’ve got and how it’ll help them.  Then they decide if they need your help.
We’ll give you ‘sales scripts’, examples and everything you need to confidently sell without selling.

Also, as you scale your business you’ll hire a sales team so your time gets freed up.


I’m scared I won’t be able to get my clients results.

As long as you follow our system, you’ll be able to create a proven process that gets consistent results for your clients.

Yes, it may be a little rocky in the beginning as you’re dialing things in.  But our process will have you work with a handful of initial clients (your Focus Group) so you give them tons of TLC and extra support.  Your main goal is to get amazing case studies from those first 3-5 clients.

Don’t worry, we’ll show you how!


Do I need a big list or social media following?

Nope.  Everyone has to start at ground zero.
We’ll coach you to organically build up a small list.  In fact, we have repeatedly launched to 6 figures with just a few hundred people on our ‘list’.  It all comes down to quality, not quantity.

Also, your main goal will be to build a lead generation system that you can scale.  This way you always get fresh leads that want your help instead of having a million tire kickers who will never buy a thing.


Can I pay you after I make money back?

Listen, if you’re not willing to invest in yourself, why would we?

You gotta put your money where your mouth is.  If you’re broke...beg, borrow or get an extra job.  Do whatever it takes. 

If we let you access our mentoring without paying for it, you wouldn’t value it, and you would never see results.


Life is hectic right now... If I enroll now can I start later?

Or course!  We’re here to work with your schedule.  AND we applaud you for committing to change your life.


Is this just for entrepreneurs who are starting out?  

If you’re doing less than 7 figures a year, this is for you.  
If you’re new to the online space, it’s going to start you at step 1 and move you strategically through the major essential steps to starting up and hitting a consistent $10k/m.

If you’re already hitting $10k/m, but want to free up your time, create a more solid brand and develop world-class teaching and courses...then this will help you expand and scale upon what you’ve got.
If you have more ‘is this right for me?’ questions then book a call time with us.


Will this work for someone living outside the USA?

You bet.  People are people...and as long as you’re going after leads who are online, this is just what you need.

BTW,  we have students from all over the world. ;)


I am 55+.  Will this work for me?

Yes!  We have a bunch of 55+ plus clients, and we know that tech is usually not your speciality.  That’s why we’ll hold your hand every step of the way through tons of support and coaching calls.
Also, more and more older people are getting comfortable buying and studying online, so now is the time to establish your brand.


I don’t have much experience and haven’t picked a niche yet.  Will this work for me?

No prob.  We’ll have you start at ground zero to figure out what you’re passionate about.  We want to show you how to build a business that gets you paid to do what you love.  That’s why it’s our #1 goal (in month 1) to make sure you’re creating a business that lets you tap into your true potential.


How much money do I need for ads?

Typically it takes about $5k to dial a new funnel/campaign in. 

That said, we’ll show you how to first tap into your ‘warm’ list so you don’t risk any money on ads until you’ve proven your offer sells. 

Then we’ll show you how to do ‘organic’ marketing so you acquire leads through sweat equity (speaking gigs, outreach and referrals).


What if I need to ask my spouse or partner for permission to work with you?

No problem!  We understand how important it is to be on the same page with others.

However, if you know you’re meant to start up your own business, and your spouse or partner isn’t supportive, then it’s better to do your thing and ask for forgiveness afterwards.


FREE '90 Days To $10k' WORKSHOP



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