Audience Is Everything: 3 Steps to Get Clear On YoursMar 24, 2021
If you try to speak to everyone, you’re speaking to no one.
And if you don’t know who your audience is, what their struggles are, and how to connect with them on a deeper level, your messaging simply won’t be effective.
That silence is a statement: it means you need to adjust your messaging because the market is only going to get more competitive from here; especially with your competition being forced to adapt to the online space due to coronavirus.
The first step to financial success in business is cutting through the noise and getting extreme clarity on who you serve.
3 Foundational Steps to Instantly Get Clear On Your Audience
Step 1: Who do you love (to serve)?
In the offline marketplace, you’re stuck serving whoever comes through your doors; often that’s within a 20 mile radius of where you’re located.
With this type of model, these clients tend to be an assortment of individuals who don’t necessarily meet your ideal for who you want to work for.
Simply put, you won’t always be able to get in front of the right customers with this model and it can result in a lot of unnecessary headaches to your business.
Thankfully, there is another way! With online marketing, you can target your ideal customers from the start and avoid some of those initial headaches of serving the wrong people.
So let’s define the group you love serving — and attract more of them.
Start identifying your tribe by getting clear on these 3 things:
- Your niche.
- Your topic / expertise.
- The transformation / outcome / result you deliver.
Step 2: What’s your specialized value?
You can simply Google information for free or you can find other offers for cheap if your products have no way of differentiating themselves (as the market has already set its value for the commonplace).
You see, in the offline world of service-based professionals, coaches, trainers, and consultants most people trade dollars for hours.
If you simply try to replicate that online — where the market is global — you will be competing against larger companies who can always provide their offers at a lower price and you won’t be able to compete.
However, when you stop trading dollars for hours and start trading dollars for outcomes, you step into a high-value, high-price market that lets you create a healthy income without needing tens of thousands of buyers to live the lifestyle you want.
This is why you need to be a specialist.
Let’s use our Visionary Planner business as an example: We don’t focus on being online business coaches. Plenty of other generalists claim such titles. And their bland messaging never sticks.
Our specialization is that we have a proven, step-by-step system to build entire online empires in less than a year (check out the details here if you want to know more about how we can help you).
See the difference?
With that as your guiding light, don’t market the modalities. Instead, figure out what makes you special; the unique value you deliver to the right audience so you can be distinct.
No distinction in the global online market; you stand no chance online (or offline anymore).
Step 3: What’s your Now-to-Wow Transformation?
Everyone is stuck somewhere.
By working with you, what does your audience experience that they’ve never had before?
Identify their problems, take a 360-degree view of their life, and get crystal clear on the transformation you provide them.
Here’s the anatomy of the ultimate Now-to-Wow transformation:
- What’s their big, urgent PAIN NOW?
- What’s the big, desired GAIN NOW?
- What’s your process to bridge them from the pain to the gain?
- What is the outcome in their life once they follow your process?
Do you know what transformation you deliver? What people will pay top dollar for?
Saying things like “better health and wellness” are too vague and commoditized today.
Saying you do “marriage counseling” is too vague.
Saying you provide “business coaching” is also too vague.
You have to be super specific. Think of a solution you offer and then ask yourself the question “so that what?”
The deeper you can go into the solutions you offer, the better chance you’ll have of truly making change in your clients’ lives and standing out from your competition.
Not knowing how to market differentiation, specialization, and transformation is suppressing your income.
So. . .how do you change that?
The 4-Step Formula In Action
The visionaries we speak to — like you — know we offer a proven, 1-stop shop system to build an entire online business (saving them years of time trying to figure it out alone).
And they know they can finally create a business — and life — of more freedom and security by being online (rather than only making money working offline).
But their big pain right now is they’re feeling vulnerable. COVID-19 wiped them clean, their business is eroding, and they’ve lost control of their income.
We put an end to that financial pain and fear by helping them build a lucrative online business ASAP.
And the process is a step-by-system we call the Visionary Planner System.
Ultimately, the outcome is they have a protected and diversified income stream they can count on — and control — for the rest of their lives, which means stability, safety, and security.
See how that’s done? Yes, it works, and yes it can work for you too.
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