Hello … is there anybody out there? 

Anybody!?

*Crickets*

Everytime I say that I think of Pink Floyd (totally dating myself).

But, crickets in your business are bad. 

That silence is a statement: If you’re shouting at everyone — hoping to catch someone — you’re heard by no one.

And now that everybody recognizes the future of business is virtual (shout out: coronavirus) the competition is ferocious.

If you can’t attract an audience, you can’t earn a dime online. 

99% of people in your shoes — a stat I’ve personally compiled coaching online entrepreneurs for more than a decade — are whitewashed in the virtual world because they prioritize blogs, branding, and things they don’t need yet, before they identify their ideal audience.

Massive mistake.

The first step to financial success in business is cutting through the noise and getting extreme clarity on who you serve.

 

3 Foundational Steps to...

 If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re your Audience. You can’t connect with a target, but you can connect with an Audience.  

Beyond that, if you haven't really thought about what your Audience wants, then you're guessing. By doing that, they aren't going to be drawn to you, and the bottom line? You're not going to make any money. Let’s take a look at how to climb into the ‘heads’ of your Audience and understand what drives them, and how you can use that knowledge to your advantage.  

 

The ‘Disney Problem’

So here's a big problem for Disneyland. How do they manage all the Desires of 50,000 Guests daily? Well, they group them into buckets. They don't just talk to everybody the exact same way; they don't assume that grandpa and grandma want to go on the thrilling, looping...

When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.

 

What Is The Customer Experience?

First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...

If you don’t know what’s driving your Audience, you’ll never convince them to buy into your Brand. So let's talk about climbing inside the minds of your target market/target Audience.

 “A good teacher is like a good entertainer. First, he must hold his Audience ’s attention, and then he can teach his lesson.”

Those are the words of John Henrik Clarke.   

Every Brand must solve a problem for their Audience . But if you don’t know what your Audience  wants, how can you help them solve anything? And remember, you are the Visionary and the face of your Brand. You will be at the heart of all of your content - putting yourself out there. If you don’t capture their emotions, you won’t entertain them. And if you don’t entertain them, you will lose them.  

PS. If you’re not sure what we’re talking about here, check out our previous blog about Brand Emotions - you should start...