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Beyond that, if you haven't really thought about what your Audience wants, then you're guessing. By doing that, they aren't going to be drawn to you, and the bottom line? You're not going to make any money. Let’s take a look at how to climb into the ‘heads’ of your Audience and understand what drives them, and how you can use that knowledge to your advantage.
So here's a big problem for Disneyland. How do they manage all the Desires of 50,000 Guests daily? Well, they group them into buckets. They don't just talk to everybody the exact same way; they don't assume that grandpa and grandma want to go on the thrilling, looping...
When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.
First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...
If you don’t know what’s driving your Audience, you’ll never convince them to buy into your Brand. So let's talk about climbing inside the minds of your target market/target Audience.
“A good teacher is like a good entertainer. First, he must hold his Audience ’s attention, and then he can teach his lesson.”
Those are the words of John Henrik Clarke.
Every Brand must solve a problem for their Audience . But if you don’t know what your Audience wants, how can you help them solve anything? And remember, you are the Visionary and the face of your Brand. You will be at the heart of all of your content - putting yourself out there. If you don’t capture their emotions, you won’t entertain them. And if you don’t entertain them, you will lose them.
PS. If you’re not sure what we’re talking about here, check out our previous blog about Brand Emotions - you should start...
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