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Get Your Online Business Off the Ground: 3 Tricks for Newbies


No plan? No problem…

Stuck on where to begin your online endeavor? Give me your undivided attention for a quick minute.

There’s a ton of questions—and doubts—that arise when you’re new to the online game. 

What do I sell? How do I attract an audience? Should I be on Instagram or Facebook? Shopify or WordPress? 

You get the idea... 

All that overthinking gets real overwhelming, real quick. Ultimately leading to paralysis by analysis. And a revolving door of excuses that just dizzy you up.

I’m sick and tired of seeing so many wantrepreneurs unsure of how to get started. It drives me freakin’ nuts. After all, time is money. And uncertainty is a colossal waste of both.

Lucky for you, I’m feeling generous today…

Let’s get you out of that vicious cycle so you can confidently get online and start building a digital empire to support your wildest dreams. 

Keep scrolling for the insider secrets my wife and I learned while transforming our own online businesses from pipe dreams to 7-figure empires. 

This is the kind of hush-hush advice we save for our favorite students. So, who knows how long I’ll keep this blog live. My suggestion to you? Take notes — fast.

Now, for those knowledge bombs I promised… 


Get Started In Your Comfort Zone

Wait, what?

You were certain I was going to say you need to be bold. Take a leap of faith. Live on the freakin’ edge, man.

Pump the brakes...

The best place to get started is in your comfort zone.

You can’t live there forever, but it’s a logical starting line to finally get you off the blocks and convert thought into action. 

It’s normal to be scared. Which is why I’m all about getting you comfortable.  

Focus on building the foundation of your business by leveraging the channels and skills you’re most comfortable with.


Start by determining the channel that gives you ease:  


Now, with your channel nailed down, let’s think through your skillset:

There will be plenty of time down the line to circle back and build your confidence elsewhere. But for now, let’s dominate your comfort zone. 

No joke, my wife, Anna, was never a fan of getting on camera long before she became a PopSugar personality. Back then, writing was 100% her thing. And the written word is what kick started her business before she got comfortable with the lights, camera, action. 

Point being: You gotta start somewhere. And despite what others may tell you, you can — and should — start in your comfort zone.  

From there, you’ll evolve. 


Earn Your Authority

Successfully building your biz requires you to successfully build your authority. 

How do you do that? Content.

We’ve already decided you’re going to get started on the channel you’re most comfortable with, leveraging the skills you’re most confident in. 

So, what are you waiting for? 

You need to get out there and be the person your audience looks up to. For me, I was comfortable on video. So I developed my authority by putting out video, after video, after video. Sharing tips, tricks, and advice, just like the stuff you’re reading here (though, not nearly as polished at the time).

Straight up, I just started filming. I didn’t need a mic, camera, backdrop, nada. Nor do you. 

And I didn't care how bad my initial videos looked—all that mattered was that I was putting them out there. It was the gateway to getting noticed, AKA building authority. And you need that attention to make your living online. 

In these early stages, you’re going to make mistakes. Undoubtedly, you’ll look back on some of your first videos, blogs, podcasts, you name it, and think: “Well…that’s embarrassing” …

Big freakin’ deal.

Get over yourself and get after it. That’s the nature of the game. It’s how you learn, grow, and become a pro. 

You’re working out the different muscles of your business so it becomes stronger and stronger. And fine-tuning on the fly is totally normal.

Heck, take a look at Gary Vee’s old videos. The social media master himself had a lot to learn – but he was always creating from day one. 

Create or quit. Your authority depends on it. 


Make the H2H Connection

It’s like dating…

You need to develop relationships with your audience to have a shot at making it big. 

With new content constantly going live, you’ll eventually break through the virtual doors of your business. 

But you also need to speak to your audience individually. Now, this isn’t a day 1 thing. But it should be in the back of your mind. 

There’s just no better way to be an influencer in your industry then communicating directly with people. Everything else you’ve done to this point is doing its job, but getting to the next level requires human-to-human connection. 

It gives you the opportunity to get to know your audience on a more personal level. And this connection ultimately serves as the binding thread between all of your content. 

It will likely start small with things like one-on-one coaching calls, Skype sessions, and Zoom groups. Later of course, graduating to events and keynotes. 

When you establish this cycle of creating content and meeting with your peeps, a content plan of action will take on a life of its own that’s constantly fueling the most important thing: your customer.  

It’s time to develop those deep, meaningful relationships that turn strangers and prospects into friends and advocates. 

From speaking at conferences to hosting events, the H2H connection needs to quickly become a pillar of your business if you want to get to the big leagues. 


Mimic the Experts

When you don’t know what to do, watch the experts.

Nowadays, you don’t need to “wing” a damn thing. Success leaves clues; so observe the people you admire and analyze their work. 

As you do, constantly ask yourself things like:

  • What new content can I share? 
  • How can I get out there even more? 
  • How can I further enhance my authority? 
  • How can I talk directly to my audience?

The game is only beginning, my friend. Busting through your online entrepreneurial ceiling is going to require some expert coaching. 

Sure, I just gave you a crash course on getting started, but you’re in it for the long run.

And the freedom lifestyle doesn’t happen overnight. If it did, we’d all be working from the shoreline, soaking up family time, and living life on our own terms. 


Keep Calm & Keep Exploring

For now, stay on your feet in — and around — your comfort zone, churning out content, and developing human-to-human connections. 

Success may not feel like it’s right around the corner, but running with your doubts left behind and confidence in your back pocket will ensure you head there with a clear head. 

Don’t waste any more eff-ing time! Hop out of that vicious cycle of hesitation and hop into entrepreneurship today. When you load up your mentality with trust that you’ll get there, your freedom lifestyle is just a click, scroll, and launch away. 

So take these expert tricks and keep ‘em up your sleeve as you start planning your digital ventures.  

When you’re ready for more, drop me a line. This first “session” was just the tip of the iceberg. 


Best of luck!

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