F*ck your following…

Well kind of...

Why? Because followers don’t mean dollars.  

Yup — no B.S. here.

That’s just one of several social media myths we’re busting in this blog.  

If you’re serious about transforming your social media presence into the cash flow you need to grow and sustain your message, and provide lifestyle ambitions to your family this one’s for you.  

Keep scrolling to discover the unpopular truths about social media...

Unpopular Truth 1: Your Following Doesn’t Matter

I know plenty of influencers with massive followings who aren’t making a dime. Sure, things look good from the other end of the screen, but they are just wantrepreneurs with juiced numbers.

If you’re living (and dying) by your number of followers, your online business needs a reboot ASAP. 

And if you’re letting those digits determine when you should finally unveil your products and programs,...

Slow your roll… 

I know you’re more than ready to hop into the entrepreneurial life. 

And hey, I’m not doubting your confidence. But if you don’t have the right marketing moves by your side, you’re going to spin into a dead end from the get go. 

Let me tell you – as a business owner who’s been in your shoes, it takes more than a smile and a stellar product to be an instant hit online. 

The real necessity is a smart marketing approach. 

Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online... 

Step 1: Develop Your Buyer Persona.

I’m not talking about a casual meet-and-greet…

Make it a date. Because in order for your business to make a real impression, you have to get to know your audience, inside and out. 

Doing the research and creating a buyer persona is going to be the real backbone to your marketing. Which means it needs to happen...

Psst…

You’re meant for more. It’s why you tapped this link, found me, and started scanning this post. 

More freedom, more money, more happiness, you name it...

And your online business can unlock it all — if you start right and start now.

So let’s get you unstuck. Let’s put an end to your worries, face your fears, and get your online business into the world. After all, you deserve more than the commute, cubicle, and crap that comes with your current gig, right? 

Take it from a duo (my wife and I) who have been there before: Follow these 4 simple steps to finally launch your online business — and instantly transform your life. 

This is the kind of stuff Anna and I both wish someone would have told us decades ago :). 

You could say we’re paying it forward...

Step 1: Get clear on who you need to become

You weren’t born a fitness professional, were you? 

Of course not. 

You didn’t wake up...

No plan? No problem…

Stuck on where to begin your online endeavor? Give me your undivided attention for a quick minute.

There’s a ton of questions—and doubts—that arise when you’re new to the online game. 

What do I sell? How do I attract an audience? Should I be on Instagram or Facebook? Shopify or WordPress? 

You get the idea... 

All that overthinking gets real overwhelming, real quick. Ultimately leading to paralysis by analysis. And a revolving door of excuses that just dizzy you up.

I’m sick and tired of seeing so many wantrepreneurs unsure of how to get started. It drives me freakin’ nuts. After all, time is money. And uncertainty is a colossal waste of both.

Lucky for you, I’m feeling generous today…

Let’s get you out of that vicious cycle so you can confidently get online and start building a digital empire to support your wildest dreams. 

Keep scrolling for the insider secrets my wife and I...

Stop scrolling…

It’s not everyday I hand out free advice. But the lack of social media knowledge in the digital space is driving me crazy.

So as usual, I’m getting raw and real on how my wife, my team, and I help our clients build 6- and 7-figure businesses by leaning heavily on social. 

Nailing a plan of action that gets your business out there — frequently mingling with the public — can feel more like a stomach bug rather than excitement-induced butterflies.  

But to keep your online business buzzing, you have to maintain a strong and consistent presence on social media. 

As a business owner you need to stop consuming social media and start producing it and using it.

So how do you get the ‘likes’ rolling in? 

To caption this: it can be overwhelming to know where to start. 

But I’ve got some good news for you, so grab a pen while you get those social apps downloading. 

As experts in the digital...