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Confessions of an Online Entrepreneur: Massive Mistakes You Must Avoid


I’ll make this short and sweet…

If you know me, you know I prefer telling you what to do—rather than what not to do.  

But hey, I don’t always get it right. Nor does my better half, Anna. So, allow us to get real real for a minute. 

Coming from 2 online entrepreneurs who were in your shoes years ago, we know all about biting off more than you can chew.

When we first jumped into the digital space, it was a time and place when rules weren’t written yet. Sure, it was thrilling, but it wasn’t easy finding our way.   

So how the heck did we get where we are now? We learned from our mistakes. 

For once, don’t do like us. Here’s a look at our early issues for you to learn from: 


Don’t Believe The Field of Dreams Myth

We all know the quote from the famous 1989 blockbuster:

“If you build it, they will come.”

This one’s not a homerun in the online age. 

The truth is: No one’s showing up just because you built it. So, don’t start dumping money into that website, email server, or ads, until you’ve got a bit of a plan

When I was ready to step into the field of digital entrepreneurship, my game plan read: Build products and people will come. 

I was spending all my time pumping out product after product for my non-existent customer. 

And I was striking out again and again. 


Let’s stick with the baseball theme: You can build a field, but if you don’t take care of the grounds, amp up your squad, and plan for the future, no one is buying tickets. 

When you tend to your vision, you’re more likely to attract the most important factor to your business: your audience. 

So, you need to step up to the plate with a plan (among other things). Or else you risk wasting a ton of time, money, and effort building something that never pans out. 

In my case, I had assembled all of these awesome products, but I hadn’t established any authority in the market. 

You could say: I was new in the space and had no one in my database. Again, I had invested all my money and time in creating merch—and here I was ready to go with no one interested in a purchase. 

Looking back, I don’t blame ‘em. 

It’s still so easy to get wedged into the big stuff—structuring your brand-new website, launching your first product, scheduling ads, etc. But if you don’t focus on the big picture—your audience—you’re just spinning your wheels. 

It always comes back to your audience. They are your foundation. You must have a plan in place to build authority to attract them. 


Don’t Lose Yourself Chasing the Gurus

Control the copycat-ing…

When you’re starting out, it’s really easy to want to replicate your idols. 

The thing is, their secret sauce for success is something you’ll never get your hands on. 

Anna learned this the hard way. As a beginner, she saw what the top dogs were doing and immediately thought, ‘that’s what I should be doing!’ She’d tell you she hopped, skipped, and jumped a little too far trying to mimic the people who inspired her. 

 What she totally overlooked was the fact that those people — and their brands — were at a level she was nowhere near. She needed to build a foundation unique to her vision. 

Ultimately, we all need to realize we have our own path to follow. Yes, we can constantly learn from others—but miming the best is not a recipe for success when you’re getting started. 

Just like your idols’ inventions, your ideas are unique and they deserve your uniqueness to grow organically. 

So, observe the greats. Be selective in how you apply their strategies. And always stay true to you. 


Learn the Right Way

I hope this little dash of honesty gave you some tasty insight. 

But let’s be honest, crafting your freedom lifestyle is still going to be no piece of cake. You’ll need expert coaches in the field to make sure the right to-dos remain at the top of the menu when you’re starting out. 

When you’re on your own, navigating the chaos isn’t easy. As you strive for a better life through a lucrative online business, know that there are people like us to hop in and help you get on track. 

Anna and I both made mistakes and learned great methods from them. It’s why we’re able to pay it forward and mentor people like you these days. 

So, huddle up your concerns and find some clarity today by scheduling your FREE Step-By-Step Coaching Session.

It’s time to put everything out on the plate—and that is exactly what we’ll do during this completely free coaching call. We’ll navigate the struggles overwhelming you and prep you with some initiating ideas to help turn your fear into confidence and thought into action. And of course, we’ll dig into all of your burning questions. 

You know the saying: teamwork makes the frickin’ dream work. 

We’re on your side. Let’s bring your vision to fruition!

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