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Visionary Blog

Discover how to build a business you can be proud of!

Lookbook

 Don’t worry if you’re not sure what a Lookbook is—it’s not complicated, even if it’s an unfamiliar word. A Lookbook is basically a series of design rules that dictate the exact style of your Brand. The point is so that anybody who works on the visual design of your brand identity knows exactly what they’re doing and how they’re going to do it, whether they code your site or do your logo design. With a Lookbook, you’re going to achieve absolute design consistency, which is exactly what you want.

Colors and Fonts in a Lookbook

The key reason why you’re going to need a Lookbook is design consistency. Visual Branding is built from a number of key components:

colors, fonts, logo design, shapes, and brand emotions. The point of your Visual Branding is to create an audience experience, and you want that audience experience to be consistent. So, let’s explore what that means. 

One example we’ll come back to time...

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Brand Hospitality

 
Brand Hospitality is where you have a friendly, generous reception and support for your Audience. Your Audience is essentially anyone who would consider buying any of your products or services.
 
So, if you are not generously, genuinely helping them, it’s not likely that they’ll have a great experience with you. The end result? They're going to go somewhere else. Or worse, they might even warn friends and family about your poor customer service.
 
Systems and Team Members are also part of your customer service, or Brand Hospitality. Together, they should help solve any problems and answer any questions that your Audience (or Guests) may experience while they're engaging with your Brand. Without these systems in place, it’s hard to really meet expected requirements and fulfill your obligations as a business.
 
If your Brand receives a customer support e-mail and then waits the weekend to send a response, you’re setting yourself...
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4 Simple Steps to Flawlessly Launch Your Online Business

 

Psst…

You’re meant for more. It’s why you tapped this link, found me, and started scanning this post. 

More freedom, more money, more happiness, you name it...

And your online business can unlock it all — if you start right and start now.

So let’s get you unstuck. Let’s put an end to your worries, face your fears, and get your online business into the world. After all, you deserve more than the commute, cubicle, and crap that comes with your current gig, right? 

Take it from a duo (my wife and I) who have been there before: Follow these 4 simple steps to finally launch your online business — and instantly transform your life. 

This is the kind of stuff Anna and I both wish someone would have told us decades ago :). 

You could say we’re paying it forward...

 

Step 1: Get clear on who you need to become

You weren’t born a fitness professional, were you? 

Of course not. 

You didn’t wake up...

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Confessions of an Online Entrepreneur: Massive Mistakes You Must Avoid

 

I’ll make this short and sweet…

If you know me, you know I prefer telling you what to do—rather than what not to do.  

But hey, I don’t always get it right. Nor does my better half, Anna. So, allow us to get real real for a minute. 

Coming from 2 online entrepreneurs who were in your shoes years ago, we know all about biting off more than you can chew.

When we first jumped into the digital space, it was a time and place when rules weren’t written yet. Sure, it was thrilling, but it wasn’t easy finding our way.   

So how the heck did we get where we are now? We learned from our mistakes. 

For once, don’t do like us. Here’s a look at our early issues for you to learn from: 

 

Don’t Believe The Field of Dreams Myth

We all know the quote from the famous 1989 blockbuster:

“If you build it, they will come.”

This one’s not a homerun in the online age. 

The truth is: No...

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