It’s not everyday I hand out free advice. But the lack of social media knowledge in the digital space is driving me crazy.
So as usual, I’m getting raw and real on how my wife, my team, and I help our clients build 6- and 7-figure businesses by leaning heavily on social.
Nailing a plan of action that gets your business out there — frequently mingling with the public — can feel more like a stomach bug rather than excitement-induced butterflies.
But to keep your online business buzzing, you have to maintain a strong and consistent presence on social media.
As a business owner you need to stop consuming social media and start producing it and using it.
So how do you get the ‘likes’ rolling in?
To caption this: it can be overwhelming to know where to start.
But I’ve got some good news for you, so grab a pen while you get those social apps downloading.
As experts in the digital space, Anna and I have been on social from the jump. We’ve seen features come and go, updates break our hearts, and trends live out their days. To make a long Instastory short, the social media ladder is not a trusty one to climb. But it’s totally doable if you’re equipped with the right strategies to build a foundation you can always fall back on.
Here’s a notification you’ll like: We’re here to feed you those tips to get your social channels up to date so you can earn more online.
Step away from the algorithm and keep scrolling for 4 essential strategies that’ll get your social channels leading the conversation with content that speaks for itself.
While social media is a wheel you should never stop spinning, you don’t have to let it overrun the daily operations of your business.
Start with building out concepts for each month and keep them authentic. Your showcase needs to follow suit with your experience and expertise.
But don’t be shy – show ‘em your personality and your lifestyle. The best of both your worlds will provide a perfect remix of who you are. What your customer really wants is realness, a personal brand they can truly connect with and relate to.
So, your concept is ready to go…
Next, you have to create dispersible assets. Slot one day a month as your content production day (see, I practice what I preach) – you can shoot all your videos and get your edits wrapped up in just a few hours, rather than reinventing the wheel day in and day out.
With just 1 laser-focused content day, you’ll nab 30 days of content and have it all laid out and ready to go. Want to know how? We have a free video in our Rise of the Visionary FB group you can access.
From there, your library is filled up with the resources you need to cycle content through all of your channels – not just for IG and FB. You’ll have material to adapt blog posts, podcasts, Q&As, and more.
Keep this in mind: You have to be conscious about where your content is going and when it’s going live.
Schedule your shoots and repurpose like a champ.
Let’s go deeper now…
Cash this reality check ASAP…
To really engage your target audience, you need to stay focused on feeding them a weekly narrative that’s cohesive.
I know you just built out all your assets and are eager to start sharing, but if you hit go on pumping out all the good stuff at once, your followers are going to get totally turned off.
To cater a loyal bond, concentrate on one story a week within your monthly concept to then blow out into shareable soundbites. This is social content that’s easy to digest.
And one more thing… make the calls to action.
CTAs in social media should serve as a constant thread throughout all of your content — weaving together powerful messages that empower the people to frickin’ get up and do something.
Here’s a handy checklist:
Seriously. No one is going to answer if you don’t dial up these key ingredients.
Now that you’ve got content and a plan, let’s talk about workload…
Seem daunting? Guess what...
You do not have to spend hours every single day on your social content.
Ultimately, it’s about automating your feed, so you can close up shop on manual labor and swing open the doors to the freedom lifestyle.
We’ve helped so many students effectively fill up their business’ social calendars — and in turn, earn more time and financial freedom.
Seem too good to be true? Here’s the reality: With the right coaching and resources, you can set up a social schedule and automate your posts so they just grow with the flow.
Imagine that: Your social media essentially running itself.
Word to the wise: Save yourself some stress and start investing in automation now.
Alright, time is money. Let’s get to more good stuff...
It might not be what you want to hear, but good ol’ advertising is that friend you’ll need to keep your target audience close.
And you’ll have to put some money on the table. Definitely not what you want to hear as a new business owner, but I’m not talking buckets of cash.
Honestly, it doesn’t matter if you’ve been in the game forever or if you’re new here. We all have to invest in running ads on social media.
Now don’t go rushing to take a loan out or anything like that. Simply start with a $5-a-day test run to monitor what’s resonating with your audience.
Then, you can scale up as you go.
You’re talking to someone who walks the walk. Feel free to steal my ad strategy next time you see me pop up on your feed. I have sponsored posts going constantly.
In fact, consider my ads free coaching: You have permission to replicate — it’s yours for the taking!
This just scratches the screen…
You still need the right guidance on your team to execute on a social content strategy that does more than bring in a few bucks each week.
Now, if you really want to hop into the game with all the right players, we have VIP workshops tailor-made for you.
Jump past those apprehensions of developing a perfect social media plan by getting in on the action.
I’m certain these 4 proven tips will give you a good base for kicking off a new calendar of success. But don’t be shy about your questions: This isn’t an easy sport to nail.
Jump on a completely free, no-pressure coaching call with me today to get coached up on how to further breakdown each step of social media into building blocks personalized for your goals.
Stop wasting time — start getting social.
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