This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to define your customer’s experience. Without you defining them, the customer or user is going to define them on their own—you’ll have lost control of your own branding, which is never good.

So what we’re going to help you build today is an emotional bond with your Audience. We’re going to use an example of a visionary that we’ll return to consistently in this series, Walt Disney. Walt knew his ideal guest, his ideal movie-goer, and he knew what he wanted to make them feel. That was the metric of his success.

In the next few sections, we’ll discuss what brand emotions are, and give some examples too. We’ll also cover why exactly they’re important, how Walt used them, and what we can learn from that. 

So, without...

Let’s talk wealth.

This is always on my mind.

We run businesses. We want to live more life now.

Wealth should be on your mind.

The fact that many people are not thinking deeply, intently, and purposefully about the creation, accumulation and keeping of wealth is why they are either broke, barely getting by, need to be in a job, or are always in scarcity mode.

Ever since my days as a trainer, and studio owner I had my eye on making 6-figures. It had a ‘sexy’ ring to it. It had a “my life’s troubles” would be over feel to it.

Making 6-figures meant I would never have to worry about rent, debt, paying credit cards, not being able to go out, and I could take legit vacations.

What I like about it now; having become a serious student of money and wealth, is the percents. As in % of people who actually achieved it.

Here’s some stats for you to cement in your mind: 1% of people are basically minting money. They are the...

1) There’s a Reason Kids Use Training Wheels

Let's talk about an extremely common problem that people have - aligning goals with a target Audience. So many people start a business, but come to find that either they or their Audience aren’t getting what they want out of it. And if these two things are out of harmony, there’s little doubt that your business will fail. 

 To start, let me quote one of my favorite Visionaries of all time, Pablo Picasso: 

“Our goals can only be reached through a vehicle of a plan in which we must fervently believe and upon which we must vigorously act. There is no other route to success.” 

But to put it in simpler terms, you need to make a goal and work your ass off to achieve it.  

Why is it so important to set goals? 

Big Visions take a lot of work. And if you don’t break that work down into bite-sized mini goals, you’re going to become overwhelmed.  And if you become overwhelmed, you will eventually give up. ...

Hello, and welcome to the first of a series of posts on building your brand, one block at a time.

Naturally, we’re going to be covering the very first block today, without which nothing else would be possible: the Vision and the Mission.

More precisely, we’re going to talk about vision statements and Mission statements, and why they’re the essential foundation stone of your brand.

Before we move on, there’s one thing I have to address, and this applies especially to anybody who switched off a little when I mentioned ‘Mission statements’.

The majority of brands have vision and Mission statements—or, more accurately, they have lengthy, practically meaningless treatises crafted by committee, which they never look at once they’re finished. The only reason they created these vision and mission statements in the first place was because they felt they had to.

 That’s not what we want for you. Your vision and your Mission are...

What are the 23 building Blocks that the most successful Personal Brands always use to maximize profits, create a unique customer experience and stand the test of time?

(These work for all types of Brands, not just personal ones!)

In this article we’ll skim over each Block so you can get an idea.  If you want to go deeper we’ll include links to additional content as we make it.

Our goal for you is that you're going to discover the required and necessary steps to create an awesome Personal Brand without feeling overwhelmed.

Most Visionaries have this great vision of making a business enterprise that's going to make their guest's lives better…but getting that done is easier said than done.  If you’ve attempted to start a business you know firsthand how hard being an Entrepreneur can be.

We want to demystify what all the little aspects of building a business are so you can link them all up and have something really powerful.

#1 Thing To...

Welcome to Part 3 in a trilogy of articles on how to create a Brand that lets you P.L.A.Y.

P.L.A.Y. lets you:

1. Create Passive Income so you can make money with minimal effort.
2. Enjoy the Lifestyle your Brand’s profits provide.
3. Build your Authority so you can leave your mark in the world.
4. Do what You’re really passionate about so you feel fulfilled every day.

If you’re wanting to create a Brand around yourself, a creative Vision you have or your expertise, you’re going to love what you’re about to discover… 

Now, before we venture forth, let me introduce myself… 

My name is Mike L. Murphy  and I’m the co-creator of the Visionary Planner. If you want to know a little bit more about me I made this animated video…

Recap of Parts 1 and 2

In Parts 1 & 2 of this trilogy of articles you learned:

• Visionaries create Brands.
• Brands should create an unforgettable Audience Experience for their Audience, just like a...

Welcome to Part 2 in a trilogy of articles on how to create a Brand that lets you P.L.A.Y.  In this article you're going to learn how to plan out your Brand’s assets, such as website, social media channels and marketing funnel.

P.L.A.Y. lets you:

1. Create Passive Income so you can make money with minimal effort.
2. Enjoy the Lifestyle your Brand’s profits provide.
3. Build your Authority so you can leave your mark in the world.
4. Do what You’re really passionate about so you feel fulfilled every day.

If you’re wanting to create a Brand around yourself, a creative Vision you have or your expertise, you’re going to love what you’re about to discover… 

Now, before we venture forth, let me introduce myself… 

My name is Mike L. Murphy and I’m the co-creator of the Visionary Planner.  I'll be your guide through the treacherous world of getting your business online, and creating a gorgeous website that helps sell your...

Welcome to Part 1 in a Trilogy of Articles on How to Create a Brand That Lets You P.L.A.Y.

 P.L.A.Y. lets you:

• Create Passive Income so you can make money with minimal effort.
• Enjoy the Lifestyle your Brand’s profits provide.
• Build your Authority so you can leave your mark in the world.
• Do what You’re really passionate about so you feel fulfilled every day.

If you’re wanting to create a Brand around yourself, a creative Vision you have or your expertise, you’re going to love what you’re about to discover… 

Before we venture forth, let me introduce myself… 

My name is Mike L. Murphy and I’m the co-creator of the Visionary Planner.  I started out probably a lot like you...I wanted to 'quit' my day job so I could build a business that gave me passive income.  Of course, that sounds a lot easier than it really is (we created The Visionary Planner to connect all the dots of what a successful business needs...

Technically a website is a series of files that exist on a computer.  The files contain text and graphics that are programmed to display a certain way on various types of screens.  These are usually desktop computers or mobile devices.

Think of a website as a physical location of a business.  Like a store.  What does it take to open and operate a store?  

Offline (Physical) Business Presence

First you need a Business Name for your new business. 

Then you need to rent a location which will give you a physical address (so mail can arrive and your Audience and Guests can find you).  By the way, we define anyone who is interested in your Brand as your ‘Audience’.  But once a member of your Audience buys they become a ‘Guest’.  This terminology feels a little more pleasant and less sterile than ‘client’ or ‘customer’.  

After you have your business idea and location (with its physical...