Discover how to build a business you can be proud of!
Do you have a low-price ‘tripwire’ offer?
You know, something that sells for less than $100 bucks and is meant to give paying clients a sample of all the expertise you’ve got?
And if you have a low-price offer, is it making you enough cash?
The problem is that unless you have a high-ticket offer to sell on the backend (ex: a $2,500+ coaching program, mastermind, service or seminar) it’s impossible to earn enough with a low-priced offer and keep the lights on.
The thing is, a lot of the gurus taught our industry to start with a low-price offer.
And while that worked a few years back, it no longer is valid.
Because ad costs have skyrocketed.
So to recuperate your ad spend, you’ll need to build that big ticket offer that you can upsell. That’s where the money (profits) starts to come in.
Now, don’t get us wrong. You do need to have a low-price offer…but that should come AFTER you have something more expensive to offer...
Slow your roll…
I know you’re more than ready to hop into the entrepreneurial life.
And hey, I’m not doubting your confidence. But if you don’t have the right marketing moves by your side, you’re going to spin into a dead end from the get go.
Let me tell you – as a business owner who’s been in your shoes, it takes more than a smile and a stellar product to be an instant hit online.
The real necessity is a smart marketing approach.
Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online...
I’m not talking about a casual meet-and-greet…
Make it a date. Because in order for your business to make a real impression, you have to get to know your audience, inside and out.
Doing the research and creating a buyer persona is going to be the real backbone to your marketing. Which means it needs to happen...
When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.
First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...
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