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Understand Your Audience by tapping into their Desires 80/20 rule audience audience path brand desires education and entertainment based marketing education based marketing emotions giving value keyword research marketing marketing funnel problem solution specific storytelling target Oct 09, 2019

If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re...

What Are Brand Emotions And Why Do You Need To Plan Them Out? brand brand emotions branding emotions marketing May 09, 2019

This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to...

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