Do you have a low-price ‘tripwire’ offer?

You know, something that sells for less than $100 bucks and is meant to give paying clients a sample of all the expertise you’ve got?

And if you have a low-price offer, is it making you enough cash?

The problem is that unless you have a high-ticket offer to sell on the backend (ex: a $2,500+ coaching program, mastermind, service or seminar) it’s impossible to earn enough with a low-priced offer and keep the lights on.

The thing is, a lot of the gurus taught our industry to start with a low-price offer.

And while that worked a few years back, it no longer is valid.

Why?

Because ad costs have skyrocketed.

So to recuperate your ad spend, you’ll need to build that big ticket offer that you can upsell.  That’s where the money (profits) starts to come in.

Now, don’t get us wrong.  You do need to have a low-price offer…but that should come AFTER you have something more expensive to offer...