Let's talk about an extremely common problem that people have - aligning goals with a target Audience. So many people start a business, but come to find that either they or their Audience aren’t getting what they want out of it. And if these two things are out of harmony, there’s little doubt that your business will fail. 

 To start, let me quote one of my favorite Visionaries of all time, Pablo Picasso: 

“Our goals can only be reached through a vehicle of a plan in which we must fervently believe and upon which we must vigorously act. There is no other route to success.” 

But to put it in simpler terms, you need to make a goal and work your ass off to achieve it.  

Why is it so important to set goals? 

Big Visions take a lot of work. And if you don’t break that work down into bite-sized mini goals, you’re going to become overwhelmed.  And if you become overwhelmed, you will eventually give up. ...