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The 'Stress The Vines' Strategy


Stress is good for you. Makes your roots grow deeper. Hear me out. 


Is all stress bad? Not necessarily. 

You don't want to be overstressed to the point of fatigue or wipe out and it's just crushing your life, crushing your business. 

But not all stress is bad. And I learned this lesson now that we're in the wine industry and we've got our vines growing.

When I was in Italy, I learned from this old lady who ran a vineyard, the fact that in Italy it's actually illegal to water the vines! Because they actually want to stress them! Say what?!

This is when she shared that what happens with the grapes and the vines is this…

If water is too easily accessible, the roots of the vines only grow along the surface of the dirt and that makes them more susceptible to animals, to insects, to the climate, to drought, etc. 

And that when water is too easily available it actually makes the vines weaker.


So, in Italy (and most of Europe) they like to keep it...

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