When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.

What Is The Customer Experience?

First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...

I’ll make this short and sweet…

If you know me, you know I prefer telling you what to do—rather than what not to do.  

But hey, I don’t always get it right. Nor does my better half, Anna. So, allow us to get real real for a minute. 

Coming from 2 online entrepreneurs who were in your shoes years ago, we know all about biting off more than you can chew.

When we first jumped into the digital space, it was a time and place when rules weren’t written yet. Sure, it was thrilling, but it wasn’t easy finding our way.   

So how the heck did we get where we are now? We learned from our mistakes. 

For once, don’t do like us. Here’s a look at our early issues for you to learn from: 

Don’t Believe The Field of Dreams Myth

We all know the quote from the famous 1989 blockbuster:

“If you build it, they will come.”

This one’s not a homerun in the online age. 

The truth is: No...

No plan? No problem…

Stuck on where to begin your online endeavor? Give me your undivided attention for a quick minute.

There’s a ton of questions—and doubts—that arise when you’re new to the online game. 

What do I sell? How do I attract an audience? Should I be on Instagram or Facebook? Shopify or WordPress? 

You get the idea... 

All that overthinking gets real overwhelming, real quick. Ultimately leading to paralysis by analysis. And a revolving door of excuses that just dizzy you up.

I’m sick and tired of seeing so many wantrepreneurs unsure of how to get started. It drives me freakin’ nuts. After all, time is money. And uncertainty is a colossal waste of both.

Lucky for you, I’m feeling generous today…

Let’s get you out of that vicious cycle so you can confidently get online and start building a digital empire to support your wildest dreams. 

Keep scrolling for the insider secrets my wife and I...

If you don’t know what’s driving your Audience, you’ll never convince them to buy into your Brand. So let's talk about climbing inside the minds of your target market/target Audience.

 “A good teacher is like a good entertainer. First, he must hold his Audience ’s attention, and then he can teach his lesson.”

Those are the words of John Henrik Clarke.   

Every Brand must solve a problem for their Audience . But if you don’t know what your Audience  wants, how can you help them solve anything? And remember, you are the Visionary and the face of your Brand. You will be at the heart of all of your content - putting yourself out there. If you don’t capture their emotions, you won’t entertain them. And if you don’t entertain them, you will lose them.  

PS. If you’re not sure what we’re talking about here, check out our previous blog about Brand Emotions - you should start...

Stop scrolling…

It’s not everyday I hand out free advice. But the lack of social media knowledge in the digital space is driving me crazy.

So as usual, I’m getting raw and real on how my wife, my team, and I help our clients build 6- and 7-figure businesses by leaning heavily on social. 

Nailing a plan of action that gets your business out there — frequently mingling with the public — can feel more like a stomach bug rather than excitement-induced butterflies.  

But to keep your online business buzzing, you have to maintain a strong and consistent presence on social media. 

As a business owner you need to stop consuming social media and start producing it and using it.

So how do you get the ‘likes’ rolling in? 

To caption this: it can be overwhelming to know where to start. 

But I’ve got some good news for you, so grab a pen while you get those social apps downloading. 

As experts in the digital...

Hear me out…

I know you’re eager to arrive at your destination – the sanctuary of your thriving online business and the freedom lifestyle you always hear me preaching about. 

But if you toss the map and hop in the fast lane, you might do yourself more harm than good.

Sure, I’ve shared some secrets, shortcuts, and tricks in the past, but there’s one key ingredient that hasn’t gotten much love because, frankly, it ain’t too sexy.

Delayed gratification.

The one secret everybody ought to know about building an online business is to harness the power of delayed gratification.

I get it — not what you wanted to hear. Boring, V…

But when you transform your mindset from immediate results to “delayed gratification,” you’re making a seismic shift in your strategy that will pay huge dividends down the road. 

Delayed gratification is a hush-hush industry secret that separates the strong from the weak, the lazy...

Set your alarm…

It’s time to experience the intoxicating freedom that comes with digital entrepreneurship. 

Consider this your final kick in the pants. The last nudge — or perhaps, shove — to help you finally get online and discover the freedom lifestyle. 

Look, just 5 years ago, I was in your shoes.

I was running a brick-and-mortar fitness facility, which I thought was the be-all and end-all of my career. Sure, it was a successful endeavor, but the early mornings, long nights, and constant grind was taking a tremendous toll on me.

I’d already learned I wasn’t wired to work for someone else, and the 5-year lease on my Orange County wellness studio clearly wasn’t the answer either.

I had that dreadful feeling of being stuck. A feeling you’re all too familiar with. Stuck to a cubicle, office, commute, schedule, etc.  

Finally, the alarm rang. A wake-up call of sorts that I was determined to answer. The same wake-up...

Your mind is in the way.

(It happens to the best of us.)

Somewhere in your life you got preconditioned to think certain numbers mean a lot of money. But, those are preconceived notions, not laws, or rules.

I used to think that $1,000/m was expensive. But, nowadays when I invest over $7k/m in coaches and personal/professional development it seems like regular money.

When I was making $50,000/year it was expensive, impossible. But, once I made over $10k/m it became just another number that could be crossed by adding value to the world at a level equivalent to asking for it.

I pay $60k/year to be in a mastermind with people who challenge me to earn 10x that each year. 

I used to think that $10k/m was insane. 

But, then I hit it. 

And I asked myself can I get to $250/k a year? Then I hit it. 

And asked can I hit $500k/year? I hit it. 

Then asked $750k/year? And hit it. 

Now, I’m wondering what it takes to hit a $1M a year?

I’m going to hit...

Hey, Vito La Fata here!

I got into online business building because I didn’t like feeling I wasn’t in control of my future. 

Twice in my life I had worked for companies that had dogmatic policies I simply couldn’t agree with; especially considering I was excelling at both companies and the methods I had created were creating growth and happy customers.

But, when you work for someone else - no matter how good you are - if you have people in charge that lack vision, courage and the confidence to change when a better way presents itself, you can simply be let go.

And I was. I was fired from both companies and had my income taken away from me. 

That feeling of not having control of my ability to make money and have security was something I never forgot. 

Is that something maybe you’ve experienced in your life? 

Today, there is no safety working for someone else, no matter how long you have been there.

Those two moments, led me to say...