Set your alarm…

It’s time to experience the intoxicating freedom that comes with digital entrepreneurship. 

Consider this your final kick in the pants. The last nudge — or perhaps, shove — to help you finally get online and discover the freedom lifestyle. 

Look, just 5 years ago, I was in your shoes.

I was running a brick-and-mortar fitness facility, which I thought was the be-all and end-all of my career. Sure, it was a successful endeavor, but the early mornings, long nights, and constant grind was taking a tremendous toll on me.

I’d already learned I wasn’t wired to work for someone else, and the 5-year lease on my Orange County wellness studio clearly wasn’t the answer either.

I had that dreadful feeling of being stuck. A feeling you’re all too familiar with. Stuck to a cubicle, office, commute, schedule, etc.  

Finally, the alarm rang. A wake-up call of sorts that I was determined to answer. The same wake-up...

Your mind is in the way.

(It happens to the best of us.)

Somewhere in your life you got preconditioned to think certain numbers mean a lot of money. But, those are preconceived notions, not laws, or rules.

I used to think that $1,000/m was expensive. But, nowadays when I invest over $7k/m in coaches and personal/professional development it seems like regular money.

When I was making $50,000/year it was expensive, impossible. But, once I made over $10k/m it became just another number that could be crossed by adding value to the world at a level equivalent to asking for it.

I pay $60k/year to be in a mastermind with people who challenge me to earn 10x that each year. 

I used to think that $10k/m was insane. 

But, then I hit it. 

And I asked myself can I get to $250/k a year? Then I hit it. 

And asked can I hit $500k/year? I hit it. 

Then asked $750k/year? And hit it. 

Now, I’m wondering what it takes to hit a $1M a year?

I’m going to hit...

Hey, Vito La Fata here!

I got into online business building because I didn’t like feeling I wasn’t in control of my future. 

Twice in my life I had worked for companies that had dogmatic policies I simply couldn’t agree with; especially considering I was excelling at both companies and the methods I had created were creating growth and happy customers.

But, when you work for someone else - no matter how good you are - if you have people in charge that lack vision, courage and the confidence to change when a better way presents itself, you can simply be let go.

And I was. I was fired from both companies and had my income taken away from me. 

That feeling of not having control of my ability to make money and have security was something I never forgot. 

Is that something maybe you’ve experienced in your life? 

Today, there is no safety working for someone else, no matter how long you have been there.

Those two moments, led me to say...

Hey, Mike L. Murphy here!

Ever since I was a kid I wanted to work in Hollywood.

By the time I was 21 I was working on blockbuster movies, and making more money than my dad who was the Vice President of a major corporation.

While I loved working in Hollywood (and living like a king all over the world), I felt I had no control…

You see, after 15 years I had worked my way to the top of the production pyramid.  I was directing commercials, supervising on the world’s biggest movies and winning awards for my short films.  My next step was to direct big movies.

However, I looked around at my buddies who were doing that...and they were miserable!

They were controlled by the studios and felt like a corporate monkey, instead of a creative Visionary.

To make matters worse, working on production means 12 hour days, 6 days a week (factor in traffic and you’re effectively putting in 84 hour weeks).  

I wanted to have a family, and it sure wasn’t going...

This next block in our brand-building guide is on Brand Emotions. As we’ll get into later, we recommend that you instil your brand with three key emotions which you’re going to use to define your customer’s experience. Without you defining them, the customer or user is going to define them on their own—you’ll have lost control of your own branding, which is never good.

So what we’re going to help you build today is an emotional bond with your Audience. We’re going to use an example of a visionary that we’ll return to consistently in this series, Walt Disney. Walt knew his ideal guest, his ideal movie-goer, and he knew what he wanted to make them feel. That was the metric of his success.

In the next few sections, we’ll discuss what brand emotions are, and give some examples too. We’ll also cover why exactly they’re important, how Walt used them, and what we can learn from that. 

So, without...

Let’s talk wealth.

This is always on my mind.

We run businesses. We want to live more life now.

Wealth should be on your mind.

The fact that many people are not thinking deeply, intently, and purposefully about the creation, accumulation and keeping of wealth is why they are either broke, barely getting by, need to be in a job, or are always in scarcity mode.

Ever since my days as a trainer, and studio owner I had my eye on making 6-figures. It had a ‘sexy’ ring to it. It had a “my life’s troubles” would be over feel to it.

Making 6-figures meant I would never have to worry about rent, debt, paying credit cards, not being able to go out, and I could take legit vacations.

What I like about it now; having become a serious student of money and wealth, is the percents. As in % of people who actually achieved it.

Here’s some stats for you to cement in your mind: 1% of people are basically minting money. They are the...

1) There’s a Reason Kids Use Training Wheels

Let's talk about an extremely common problem that people have - aligning goals with a target Audience. So many people start a business, but come to find that either they or their Audience aren’t getting what they want out of it. And if these two things are out of harmony, there’s little doubt that your business will fail. 

 To start, let me quote one of my favorite Visionaries of all time, Pablo Picasso: 

“Our goals can only be reached through a vehicle of a plan in which we must fervently believe and upon which we must vigorously act. There is no other route to success.” 

But to put it in simpler terms, you need to make a goal and work your ass off to achieve it.  

Why is it so important to set goals? 

Big Visions take a lot of work. And if you don’t break that work down into bite-sized mini goals, you’re going to become overwhelmed.  And if you become overwhelmed, you will eventually give up. ...

Hello, and welcome to the first of a series of posts on building your brand, one block at a time.

Naturally, we’re going to be covering the very first block today, without which nothing else would be possible: the Vision and the Mission.

More precisely, we’re going to talk about vision statements and Mission statements, and why they’re the essential foundation stone of your brand.

Before we move on, there’s one thing I have to address, and this applies especially to anybody who switched off a little when I mentioned ‘Mission statements’.

The majority of brands have vision and Mission statements—or, more accurately, they have lengthy, practically meaningless treatises crafted by committee, which they never look at once they’re finished. The only reason they created these vision and mission statements in the first place was because they felt they had to.

 That’s not what we want for you. Your vision and your Mission are...

What are the 23 building Blocks that the most successful Personal Brands always use to maximize profits, create a unique customer experience and stand the test of time?

(These work for all types of Brands, not just personal ones!)

In this article we’ll skim over each Block so you can get an idea.  If you want to go deeper we’ll include links to additional content as we make it.

Our goal for you is that you're going to discover the required and necessary steps to create an awesome Personal Brand without feeling overwhelmed.

Most Visionaries have this great vision of making a business enterprise that's going to make their guest's lives better…but getting that done is easier said than done.  If you’ve attempted to start a business you know firsthand how hard being an Entrepreneur can be.

We want to demystify what all the little aspects of building a business are so you can link them all up and have something really powerful.

#1 Thing To...