Slow your roll… 

I know you’re more than ready to hop into the entrepreneurial life. 

And hey, I’m not doubting your confidence. But if you don’t have the right marketing moves by your side, you’re going to spin into a dead end from the get go. 

Let me tell you – as a business owner who’s been in your shoes, it takes more than a smile and a stellar product to be an instant hit online. 

The real necessity is a smart marketing approach. 

Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online... 

 

Step 1: Develop Your Buyer Persona.

I’m not talking about a casual meet-and-greet…

Make it a date. Because in order for your business to make a real impression, you have to get to know your audience, inside and out. 

Doing the research and creating a buyer persona is going to be the real backbone to your marketing. Which means it needs to happen...

 If you want your business to succeed, you need to understand and even feel the Desires of your target market. First of all, don’t think of them as a ‘target’: they’re your Audience. You can’t connect with a target, but you can connect with an Audience.  

Beyond that, if you haven't really thought about what your Audience wants, then you're guessing. By doing that, they aren't going to be drawn to you, and the bottom line? You're not going to make any money. Let’s take a look at how to climb into the ‘heads’ of your Audience and understand what drives them, and how you can use that knowledge to your advantage.  

 

The ‘Disney Problem’

So here's a big problem for Disneyland. How do they manage all the Desires of 50,000 Guests daily? Well, they group them into buckets. They don't just talk to everybody the exact same way; they don't assume that grandpa and grandma want to go on the thrilling, looping...

Psst…

You’re meant for more. It’s why you tapped this link, found me, and started scanning this post. 

More freedom, more money, more happiness, you name it...

And your online business can unlock it all — if you start right and start now.

So let’s get you unstuck. Let’s put an end to your worries, face your fears, and get your online business into the world. After all, you deserve more than the commute, cubicle, and crap that comes with your current gig, right? 

Take it from a duo (my wife and I) who have been there before: Follow these 4 simple steps to finally launch your online business — and instantly transform your life. 

This is the kind of stuff Anna and I both wish someone would have told us decades ago :). 

You could say we’re paying it forward...

 

Step 1: Get clear on who you need to become

You weren’t born a fitness professional, were you? 

Of course not. 

You didn’t wake up...

When you attempt to attract customers to your company, you need to create an amazing and thrilling experience for them. There is so much competition in the marketplace, so if you’re not doing everything you can to stand out—well, then, you’re not standing out. Even if you’re selling something that’s in high demand, chances are that five or ten other competing companies are selling something pretty similar to what you’re trying to sell. That’s why you have to create an amazing experience for your customers so that they will want to go to you instead of your competition. So let’s take a look at how you can beat the crowds and craft an Audience Experience that sells.

 

What Is The Customer Experience?

First things first, there are two different kinds of customer journey: the Guest Experience and the Audience Experience. By the Audience Experience we mean anyone who comes across your Brand for the first time, and how they interact...

I’ll make this short and sweet…

If you know me, you know I prefer telling you what to do—rather than what not to do.  

But hey, I don’t always get it right. Nor does my better half, Anna. So, allow us to get real real for a minute. 

Coming from 2 online entrepreneurs who were in your shoes years ago, we know all about biting off more than you can chew.

When we first jumped into the digital space, it was a time and place when rules weren’t written yet. Sure, it was thrilling, but it wasn’t easy finding our way.   

So how the heck did we get where we are now? We learned from our mistakes. 

For once, don’t do like us. Here’s a look at our early issues for you to learn from: 

 

Don’t Believe The Field of Dreams Myth

We all know the quote from the famous 1989 blockbuster:

“If you build it, they will come.”

This one’s not a homerun in the online age. 

The truth is: No...

No plan? No problem…

Stuck on where to begin your online endeavor? Give me your undivided attention for a quick minute.

There’s a ton of questions—and doubts—that arise when you’re new to the online game. 

What do I sell? How do I attract an audience? Should I be on Instagram or Facebook? Shopify or WordPress? 

You get the idea... 

All that overthinking gets real overwhelming, real quick. Ultimately leading to paralysis by analysis. And a revolving door of excuses that just dizzy you up.

I’m sick and tired of seeing so many wantrepreneurs unsure of how to get started. It drives me freakin’ nuts. After all, time is money. And uncertainty is a colossal waste of both.

Lucky for you, I’m feeling generous today…

Let’s get you out of that vicious cycle so you can confidently get online and start building a digital empire to support your wildest dreams. 

Keep scrolling for the insider secrets my wife and I...

If you don’t know what’s driving your Audience, you’ll never convince them to buy into your Brand. So let's talk about climbing inside the minds of your target market/target Audience.

 “A good teacher is like a good entertainer. First, he must hold his Audience ’s attention, and then he can teach his lesson.”

Those are the words of John Henrik Clarke.   

Every Brand must solve a problem for their Audience . But if you don’t know what your Audience  wants, how can you help them solve anything? And remember, you are the Visionary and the face of your Brand. You will be at the heart of all of your content - putting yourself out there. If you don’t capture their emotions, you won’t entertain them. And if you don’t entertain them, you will lose them.  

PS. If you’re not sure what we’re talking about here, check out our previous blog about Brand Emotions - you should start...

Stop scrolling…

It’s not everyday I hand out free advice. But the lack of social media knowledge in the digital space is driving me crazy.

So as usual, I’m getting raw and real on how my wife, my team, and I help our clients build 6- and 7-figure businesses by leaning heavily on social. 

Nailing a plan of action that gets your business out there — frequently mingling with the public — can feel more like a stomach bug rather than excitement-induced butterflies.  

But to keep your online business buzzing, you have to maintain a strong and consistent presence on social media. 

As a business owner you need to stop consuming social media and start producing it and using it.

So how do you get the ‘likes’ rolling in? 

To caption this: it can be overwhelming to know where to start. 

But I’ve got some good news for you, so grab a pen while you get those social apps downloading. 

As experts in the digital...

Hear me out…

I know you’re eager to arrive at your destination – the sanctuary of your thriving online business and the freedom lifestyle you always hear me preaching about. 

But if you toss the map and hop in the fast lane, you might do yourself more harm than good.

Sure, I’ve shared some secrets, shortcuts, and tricks in the past, but there’s one key ingredient that hasn’t gotten much love because, frankly, it ain’t too sexy.

Delayed gratification.

The one secret everybody ought to know about building an online business is to harness the power of delayed gratification.

I get it — not what you wanted to hear. Boring, V…

But when you transform your mindset from immediate results to “delayed gratification,” you’re making a seismic shift in your strategy that will pay huge dividends down the road. 

Delayed gratification is a hush-hush industry secret that separates the strong from the weak, the lazy...