Teaching Maps are tools which can help people remember content a lot easier than they would otherwise. Instead of presenting people with reams of detailed information, you give them simplified content and ideas that get right to the point. Not only will they remember the information that you gave them, but you will understand it better too. There’s a big difference between remembering something and understanding something, which is why Teaching Maps are so important. So let’s take a look at Teaching Maps and how they could help you connect better with your target Audience using your content.

The Importance Of Learning 

Remembering and understanding are the two main ways in which people come to learn anything. You can study and remember information from a book, but does that mean you will understand it? On the flip side, if you understand the content that you have been given, does that mean you will remember it? They’re two sides of the same coin.

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Stress is good for you. Makes your roots grow deeper. Hear me out. 

Is all stress bad? Not necessarily. 

You don't want to be overstressed to the point of fatigue or wipe out and it's just crushing your life, crushing your business. 

But not all stress is bad. And I learned this lesson now that we're in the wine industry and we've got our vines growing.

When I was in Italy, I learned from this old lady who ran a vineyard, the fact that in Italy it's actually illegal to water the vines! Because they actually want to stress them! Say what?!

This is when she shared that what happens with the grapes and the vines is this…

If water is too easily accessible, the roots of the vines only grow along the surface of the dirt and that makes them more susceptible to animals, to insects, to the climate, to drought, etc. 

And that when water is too easily available it actually makes the vines weaker.

So, in Italy (and most of Europe) they like to keep it...

Communication Has Always Been Important

The skill of showing initiative is simply to communicate effectively. Once, a long time ago, we were hunter-gatherers, wandering around in packs. Often, there was nobody in charge. Fights and battles broke out for dominance and in the absence of good communication, there was chaos. 

In time, we did begin to communicate. We found we were able to survive longer this way. If one leader-type came up with a solution that involved hunting for food in a certain forest, the rest of the “pack” took notice. 

The outcome was truly rewarding. Everyone in the pack ate. The...

Moses would have made a hell of an entrepreneur…

I’m constantly asked how to get started in the game. And lately, I’ve been deferring to the guy who did it first. 

You see, the prophet who parted the Red Sea divided the waters without hesitation. 

And he didn’t have a guidebook to make that shit happen.  

Was it foot first? Hands first? Head first?

It doesn’t freakin’ matter... 

It’s about taking that first big step toward your dream. Or in Mose’s case, getting your darn feet wet. 

If you’re going to transform from ordinary to extraordinary, break free of mediocrity, and finally ditch the cubicle for a vineyard life of freedom, you have to make the pivotal decision to move forward.

And while it’s certainly hard, scary, and wildly intimidating, all the tactics, courses, and mentors in the world can’t do a damn thing for you if you’re not willing to take the freakin’...

 Don’t worry if you’re not sure what a Lookbook is—it’s not complicated, even if it’s an unfamiliar word. A Lookbook is basically a series of design rules that dictate the exact style of your Brand. The point is so that anybody who works on the visual design of your brand identity knows exactly what they’re doing and how they’re going to do it, whether they code your site or do your logo design. With a Lookbook, you’re going to achieve absolute design consistency, which is exactly what you want.

Colors and Fonts in a Lookbook

The key reason why you’re going to need a Lookbook is design consistency. Visual Branding is built from a number of key components:

colors, fonts, logo design, shapes, and brand emotions. The point of your Visual Branding is to create an audience experience, and you want that audience experience to be consistent. So, let’s explore what that means. 

One example we’ll come back to time...

F*ck your following…

Well kind of...

Why? Because followers don’t mean dollars.  

Yup — no B.S. here.

That’s just one of several social media myths we’re busting in this blog.  

If you’re serious about transforming your social media presence into the cash flow you need to grow and sustain your message, and provide lifestyle ambitions to your family this one’s for you.  

Keep scrolling to discover the unpopular truths about social media...

Unpopular Truth 1: Your Following Doesn’t Matter

I know plenty of influencers with massive followings who aren’t making a dime. Sure, things look good from the other end of the screen, but they are just wantrepreneurs with juiced numbers.

If you’re living (and dying) by your number of followers, your online business needs a reboot ASAP. 

And if you’re letting those digits determine when you should finally unveil your products and programs,...

Slow your roll… 

I know you’re more than ready to hop into the entrepreneurial life. 

And hey, I’m not doubting your confidence. But if you don’t have the right marketing moves by your side, you’re going to spin into a dead end from the get go. 

Let me tell you – as a business owner who’s been in your shoes, it takes more than a smile and a stellar product to be an instant hit online. 

The real necessity is a smart marketing approach. 

Here’s a step-by-step plan to instantly dial in your marketing strategy so you can dominate online... 

Step 1: Develop Your Buyer Persona.

I’m not talking about a casual meet-and-greet…

Make it a date. Because in order for your business to make a real impression, you have to get to know your audience, inside and out. 

Doing the research and creating a buyer persona is going to be the real backbone to your marketing. Which means it needs to happen...

Beyond that, if you haven't really thought about what your Audience wants, then you're guessing. By doing that, they aren't going to be drawn to you, and the bottom line? You're not going to make any money. Let’s take a look at how to climb into the ‘heads’ of your Audience and understand what drives them, and how you can use that knowledge to your advantage.  

The ‘Disney Problem’

So here's a big problem for Disneyland. How do they manage all the Desires of 50,000 Guests daily? Well, they group them into buckets. They don't just talk to everybody the exact same way; they don't assume that grandpa and grandma want to go on the thrilling, looping...

Psst…

You’re meant for more. It’s why you tapped this link, found me, and started scanning this post. 

More freedom, more money, more happiness, you name it...

And your online business can unlock it all — if you start right and start now.

So let’s get you unstuck. Let’s put an end to your worries, face your fears, and get your online business into the world. After all, you deserve more than the commute, cubicle, and crap that comes with your current gig, right? 

Take it from a duo (my wife and I) who have been there before: Follow these 4 simple steps to finally launch your online business — and instantly transform your life. 

This is the kind of stuff Anna and I both wish someone would have told us decades ago :). 

You could say we’re paying it forward...

Step 1: Get clear on who you need to become

You weren’t born a fitness professional, were you? 

Of course not. 

You didn’t wake up...