Welcome to Part 2 in a trilogy of articles on how to create a Brand that lets you P.L.A.Y.  In this article you're going to learn how to plan out your Brand’s assets, such as website, social media channels and marketing funnel.

P.L.A.Y. lets you:

1. Create Passive Income so you can make money with minimal effort.
2. Enjoy the Lifestyle your Brand’s profits provide.
3. Build your Authority so you can leave your mark in the world.
4. Do what You’re really passionate about so you feel fulfilled every day.

If you’re wanting to create a Brand around yourself, a creative Vision you have or your expertise, you’re going to love what you’re about to discover… 

Now, before we venture forth, let me introduce myself… 

My name is Mike L. Murphy and I’m the co-creator of the Visionary Planner.  I'll be your guide through the treacherous world of getting your business online, and creating a gorgeous website that helps sell your...

Welcome to Part 1 in a Trilogy of Articles on How to Create a Brand That Lets You P.L.A.Y.

 P.L.A.Y. lets you:

• Create Passive Income so you can make money with minimal effort.
• Enjoy the Lifestyle your Brand’s profits provide.
• Build your Authority so you can leave your mark in the world.
• Do what You’re really passionate about so you feel fulfilled every day.

If you’re wanting to create a Brand around yourself, a creative Vision you have or your expertise, you’re going to love what you’re about to discover… 

Before we venture forth, let me introduce myself… 

My name is Mike L. Murphy and I’m the co-creator of the Visionary Planner.  I started out probably a lot like you...I wanted to 'quit' my day job so I could build a business that gave me passive income.  Of course, that sounds a lot easier than it really is (we created The Visionary Planner to connect all the dots of what a successful business needs...

Technically a website is a series of files that exist on a computer.  The files contain text and graphics that are programmed to display a certain way on various types of screens.  These are usually desktop computers or mobile devices.

Think of a website as a physical location of a business.  Like a store.  What does it take to open and operate a store?  

Offline (Physical) Business Presence

First you need a Business Name for your new business. 

Then you need to rent a location which will give you a physical address (so mail can arrive and your Audience and Guests can find you).  By the way, we define anyone who is interested in your Brand as your ‘Audience’.  But once a member of your Audience buys they become a ‘Guest’.  This terminology feels a little more pleasant and less sterile than ‘client’ or ‘customer’.  

After you have your business idea and location (with its physical...